# Seniorly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/seniorly

- Industry: Healthcare
- Headquarters: San Francisco, US
- Website: www.seniorly.com
- Total disclosed funding: $6.3M
- Latest round: Series A (Oct 29, 2021)
- Investors on record: 1

## About

Seniorly, Inc. is a digital platform that connects seniors and their families with suitable senior living options, offering personalized guidance and a comprehensive database of over 66,000 communities across the United States.Seniorly, Inc. was founded in 2014 and is headquartered in San Francisco, US. The company specializes in providing an online marketplace for seniors to find appropriate living arrangements. Arthur Bretschneider, the founder, has a background in launching businesses, although specific previous ventures are not detailed. Seniorly raised USD 6.26 mn in Series A funding on October 29, 2021, led by Formation Capital, bringing the total amount raised to USD 6.26 mn and valuing the company at USD 46.535 mn.Seniorly provides an innovative online marketplace designed to assist seniors and their families in finding optimal senior living options tailored to individual needs and budgets. Their core offerings include a comprehensive database that spans over 66,000 senior living communities across various categories such as assisted living, independent living, memory care, nursing homes, and continuing care retirement communities (CCRCs). The platform enables users to search for communities based on location, care requirements, and amenities, while also providing personalized support through local advisors who guide families through the selection process. The end users primarily consist of seniors seeking suitable living arrangements and their families, who depend on Seniorly’s expertise to navigate the often complex landscape of senior care. Seniorly operates in multiple geographical markets across the United States, ensuring a wide-reaching service that addresses the diverse needs of seniors nationwide.Seniorly’s revenue model is primarily based on partnerships with senior living communities, which pay referral fees when families transition into their facilities after using Seniorly's services. This transaction structure allows Seniorly to offer its core services at no cost to users, fostering a direct-to-consumer approach while simultaneously benefitting from B2B partnerships with community providers. These partnerships often entail detailed negotiations on community fees and service rates, enhancing the value proposition for both the users and the communities. By streamlining the process of finding and securing senior living options, Seniorly captures a segment of the market that relies heavily on timely and efficient placement services. The company's business transactions focus on delivering a stress-free experience for families, ensuring that the pricing associated with services is competitive and reflective of the value provided through personalized guidance and access to quality living environments.In October 2021, Seniorly, Inc. raised USD 6.26 million in Series A funding, which will be utilized to accelerate hiring, enhance product development, and implement go-to-market strategies for new growth initiatives. The company plans to develop new products aimed at enhancing user experience and expanding its services. Additionally, Seniorly is targeting expansion into new geographical markets, with specific regions yet to be detailed. The recent funding will support these efforts, allowing Seniorly to enhance its market presence and service offerings.

## Funding rounds

- Series A, Oct 29, 2021, $6.3M — Formation Capital

## Investors

- Formation Capital (https://capitalatlas.ai/funds/formation-capital) — Series A