# Seniorlink

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/seniorlink

- Industry: Healthcare IT
- Headquarters: Boston, US
- Website: www.seniorlink.com
- Total disclosed funding: $11M
- Latest round: Series C (Apr 10, 2007)
- Investors on record: 1

## About

Seniorlink, Inc. offers transformative care management technology and support services designed to improve the caregiving experience for families and healthcare providers alike.Founded in 2000 and headquartered in Boston, US, Seniorlink, Inc. provides essential solutions for caregivers through its innovative approach to care management. The company was involved in a significant deal in June 2020, where Thomas H Lee Partners agreed to acquire Seniorlink, Inc. from NewSpring Capital. Judith Baker and Matthew Marek serve as the CEOs of the firm. To date, Seniorlink has completed a total of 10 deals, raising a total of USD 7.50 mn, with its latest funding round being a Growth round led by NewSpring Capital.Seniorlink, Inc. specializes in offering comprehensive support through its Structured Family Caregiving program. This program includes personalized coaching, emotional support, and financial compensation for caregivers. Each caregiver is paired with a dedicated coach who crafts a tailored plan to meet the specific needs of the caregiver and the care recipient, connecting them with local resources.Seniorlink generates revenue primarily through its Structured Family Caregiving program, which compensates caregivers directly for their efforts. Payments occur on a bi-monthly basis, facilitated through partnerships with health plans that refer clients to Seniorlink’s services. Pricing structures are established through agreements with health plans, ensuring caregivers receive timely compensation for their caregiving work.Looking forward, Seniorlink, Inc. aims to expand its offerings and market presence significantly. The company is focusing on developing new features within its Structured Family Caregiving program, although specific release dates are not disclosed. Additionally, there are plans to penetrate new geographic markets, particularly targeting regions in the US where demand for in-home caregiving solutions is rising. The recent Growth funding round of USD 7.50 mn will be pivotal in supporting these expansion initiatives, enabling Seniorlink to enhance its service delivery and reach a broader client base.

## Funding rounds

- Series C, Apr 10, 2007, $4.1M — VIMAC Ventures
- Series B, Sep 25, 2003, $2M — VIMAC Ventures
- Series B, May 3, 2002, $5M — VIMAC Ventures

## Investors

- VIMAC Ventures (https://capitalatlas.ai/funds/vimac-ventures) — Series B, Series C