# Sendy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sendy

- Industry: Consumer Services
- Headquarters: Nairobi, Kenya
- Website: www.sendyit.com
- Total disclosed funding: $22M
- Latest round: Series B (Jan 29, 2020)
- Investors on record: 10

## About

Sendy Ltd. is a logistics service provider focused on optimizing last-mile delivery operations for both businesses and consumers, offering on-demand delivery and logistics management solutions to enhance transport efficiency.Founded in 2014, Sendy Ltd. is headquartered in Nairobi, Kenya and specializes in logistics services. The company has undergone strategic pivots and has secured multiple funding rounds, including a Series B round in August 2023, raising USD 20.00 mn, led by Atlantica Ventures. Sendy has also engaged in a total of 8 deals to date, catering primarily to East African markets such as Kenya, Uganda, and Tanzania. The co-founders, Don Okoth and Josh Reyes, have a background in logistics and technology, contributing to the company’s operational strategies.Sendy is a logistics service provider that offers a comprehensive suite of solutions designed to streamline last-mile delivery operations for businesses and individuals. The company's core offerings include on-demand delivery services, logistics management solutions, and a robust platform that connects businesses with delivery agents. Sendy addresses common challenges in the logistics sector, such as inefficiencies in traditional delivery models and the need for reliable transport for goods. The platform serves a diverse clientele, including e-commerce retailers and food delivery services, primarily in East African markets such as Kenya, Uganda, and Tanzania.The revenue model of Sendy is structured around transaction-based frameworks that enable businesses to access their delivery services. Clients typically engage in B2B partnerships, paying for logistics services based on delivery volume and frequency. Additionally, Sendy offers subscription plans for businesses requiring regular transportation solutions. Pricing structures accommodate varying needs with tiered options based on distance and service type, ensuring flexibility in customer requirements. Sendy’s flagship services aim to enhance operational efficiency for businesses, positioning the company as a significant player in the East African logistics landscape.In August 2023, Sendy Ltd. discontinued its operations, which impacts any future growth initiatives. As of now, there are no new products in development or plans for geographic expansion, reflecting a halt in the company's strategic growth efforts.

## Funding rounds

- Series B, Jan 29, 2020, $20M — Toyota Tsusho, VestedWorld, Asia Africa Investment & Consulting, Sunu Capital, Atlantica Ventures, Enza Capital Management, Keppel Capital
- Series A, Jan 31, 2018, $2M — DOB Equity, CFAO
- Seed, Nov 4, 2015 — Savannah Fund

## Investors

- Savannah Fund (https://capitalatlas.ai/funds/savannah-fund) — Seed
- DOB Equity (https://capitalatlas.ai/funds/dob-equity) — Series A
- CFAO — Series A
- Toyota Tsusho — Series B
- VestedWorld (https://capitalatlas.ai/funds/vestedworld) — Series B
- Asia Africa Investment & Consulting (https://capitalatlas.ai/funds/asia-africa-investment-consulting) — Series B
- Sunu Capital (https://capitalatlas.ai/funds/sunu-capital) — Series B
- Atlantica Ventures (https://capitalatlas.ai/funds/atlantica-ventures) — Series B
- Enza Capital Management (https://capitalatlas.ai/funds/enza-capital-management) — Series B
- Keppel Capital — Series B