# SendFX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sendfx-pty

- Industry: Financial Services
- Headquarters: Australia
- Website: www.sendpayments.com
- Total disclosed funding: $17M
- Latest round: Series B (Feb 17, 2023)
- Investors on record: 6

## About

Based in Southport, Australia, and founded in 2019, SendFX Pty Ltd, doing business as, Send Payments, is a provider of Foreign Exchange (FX), and international money transfer services to its partner brands, and individuals. In August 2025, SendFX Pty Ltd raised AUD 5 million in venture funding from iPartners, Regal Funds Management, Kelly+Partners Investment Office, and other unspecified investors.  As of September 2021, Paul Billing (Co-founder) is the CEO of the company, and it employs 22 employees across 3 continents. Its platform enables clients to access transfers across 34 currencies and 180 countries. The company mainly offers money transfer services to its partner brands including Flight Centre, Qantas, Pepperstone, Crown Relocations, ASL, and Woolworths Team Bank. The firm's currency transfer solutions are simple to integrate into partners' systems, allowing end customers to benefit from a fast and fee-free FX experience. Send's product can be customized to meet the demands of its partners — they can white-label Send in their platform, utilize a custom turnkey integration, or become a referral partner. Additionally, the company offers Foreign Exchange (FX), and international money transfer service to individuals through its proprietary money dealing platform, where the user has to register an account for accessing the services online. The company will use the August 2025 funding to support its growth initiatives and further develop its product suite.

## Funding rounds

- Series B, Feb 17, 2023, $12M — Ophir Asset Management, Regal Funds Management, Shaw and Partners, Wunala Capital
- Series A, Jan 5, 2022, $5M — Polymorphic Capital, Kelly+Partners Investment Office

## Investors

- Polymorphic Capital (https://capitalatlas.ai/funds/polymorphic-capital) — Series A
- Kelly+Partners Investment Office (https://capitalatlas.ai/funds/kelly-partners-investment-office) — Series A
- Ophir Asset Management — Series B
- Regal Funds Management — Series B
- Shaw and Partners — Series B
- Wunala Capital (https://capitalatlas.ai/funds/wunala-capital) — Series B