# Semasio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/semasio

- Industry: Marketing/Advertising
- Headquarters: Hamburg, Germany
- Website: www.semasio.com
- Total disclosed funding: $2.2M
- Latest round: Series B (Mar 28, 2014)
- Investors on record: 5

## About

Semasio GmbH is a Hamburg-based company specializing in advanced advertising technology that enhances targeting efficiency through human behavior analysis and predictive targeting methods.Founded in 2010 by Kasper Skou and Thomas Thomsen, Semasio GmbH operates from its headquarters in Hamburg, Germany. The company focuses on audience targeting solutions and has successfully closed a total of 4 deals. The most recent funding round was Series B, which raised EUR 1.000 mn in April 2022, with investors including Bertelsmann Digital Media Investments, HV Capital, High-Tech Gründerfonds, and Project A Ventures. The total amount raised to date is EUR 1.000 mn, leading to a current valuation of EUR 12.002 mn.Semasio™ specializes in advanced advertising technology that enhances targeting efficiency by utilizing human behavior analysis, semantic technology, and real-time predictive targeting methods. The company provides solutions for audience targeting, contextual targeting, and media strategy, allowing brands and agencies to engage effectively with their demographics. Their technology operates in a privacy-first environment, compliant with data protection regulations, serving clients across various sectors such as automotive, pharmaceutical, and travel, primarily in Europe and North America.Semasio generates revenue through a structured B2B model, engaging primarily with brands, advertising agencies, and media buyers. Their services include audience targeting and context-based advertising solutions, typically accessed through a subscription model. This model allows clients continuous updates based on real-time data insights, and partnerships with media firms enhance their service offerings and integration into existing advertising ecosystems.Following its acquisition in April 2022, Semasio GmbH plans to leverage the recent funding to enhance its platform's strategic and advanced technology capabilities. The company aims to expand its market reach, targeting additional geographic regions within Europe and North America, with specific initiatives set for rollout by the end of 2023.

## Funding rounds

- Series B, Mar 28, 2014, $1.4M — HV Capital, High-Tech Gruenderfonds, Bertelsmann Digital Media Investments, Project A
- Seed, Jan 14, 2011, $0.8M — High-Tech Gruenderfonds, MAZ level one

## Investors

- High-Tech Gruenderfonds (https://capitalatlas.ai/funds/high-tech-gruenderfonds) — Seed, Series B
- MAZ level one (https://capitalatlas.ai/funds/maz-level-one) — Seed
- HV Capital (https://capitalatlas.ai/funds/hv-capital) — Series B
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series B
- Project A (https://capitalatlas.ai/funds/project-a) — Series B