# Selz.com Pty.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/selz-com-pty

- Industry: Internet
- Headquarters: Sydney, Australia
- Website: www.selz.com
- Total disclosed funding: $1M
- Latest round: Seed (Jan 1, 2014)
- Investors on record: 1

## About

Based in Australia, Selz.com Pty. Ltd. operates as an e-commerce platform that enables online sellers to create and manage their digital storefronts effectively, streamlining transactions and enhancing customer engagement.Selz.com Pty. Ltd. provides a web-based e-commerce solution that simplifies the online selling process. Founded in 2013, the company is headquartered in Sydney, Australia. In February 2021, Selz.com was acquired by Amazon.com, Inc., a strategic move that may enhance its service offerings. The company has completed a total of 7 deals, with its latest funding round being a Series A that raised USD 5.00 mn, equaling the total amount raised.The core offerings of Selz.com Pty. Ltd. center around its e-commerce solutions designed to empower online sellers. These products facilitate seamless online transactions, provide comprehensive digital storefronts, and offer integrated payment processing systems. The platform resolves challenges related to inventory management, customer engagement, and sales analytics, catering to a diverse range of users from small businesses to larger enterprises. Since its inception, the company has expanded its features to include customizable storefront designs, automated marketing tools, and robust customer support systems. Its primary clientele spans various geographical markets, including North America, Europe, and parts of Asia, providing essential services to online retailers and entrepreneurs seeking to enhance their digital sales presence.The revenue model of Selz.com Pty. Ltd. is predominantly based on a subscription service that offers different pricing tiers depending on the features utilized by clients. Businesses can select from various plans that may include access to advanced analytics, promotional tools, and integration capabilities with third-party applications. Typical transactions occur when users sign up for a subscription, granting them access to the company’s suite of services tailored to meet their specific e-commerce needs. Additionally, the company may generate revenue through transaction fees related to sales processed through its platform, facilitating a dynamic marketplace for its extensive user base.Following its acquisition by Amazon.com, Inc. in February 2021, Selz.com Pty. Ltd. is poised for growth by exploring opportunities for new product development and market expansion. Upcoming products aim to enhance the platform's capabilities, though specific release dates are yet to be announced. The company is targeting further penetration into North American and European markets over the next few years. The recent funding will support these initiatives, focusing on technology enhancements and user experience improvements.

## Funding rounds

- Seed, Jan 1, 2014, $1M — Macdoch Ventures

## Investors

- Macdoch Ventures (https://capitalatlas.ai/funds/macdoch-ventures) — Seed