# Sellics Marketplace Analytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sellics-marketplace-analytics

- Industry: Software
- Headquarters: New York, US
- Website: www.sellics.com
- Total disclosed funding: $10M
- Latest round: Series A (Sep 11, 2019)
- Investors on record: 1

## About

Sellics Marketplace Analytics GmbH specializes in providing advanced software solutions to optimize Amazon seller performance through analytics and management tools, enhancing visibility and profitability for diverse client segments.Sellics Marketplace Analytics GmbH is focused on enhancing seller performance on Amazon with targeted software solutions. Founded in 2014 and headquartered in New York, US, the company has successfully undergone strategic pivots to refine its offerings. The CEO, Franz Jordan, has a background in founding other tech initiatives. In April 2022, Sellics was acquired by Ascential plc, with financial terms undisclosed. The company has participated in 2 funding deals, culminating in a Series A round in 2022 led by Frog Capital, during which it raised USD 10.00 mn, bringing the total amount raised to USD 10.00 mn.Sellics provides a comprehensive suite of software solutions designed to enhance the performance of sellers on Amazon. Their core offerings include tools for optimization, analytics, and management, aimed at maximizing visibility, sales, and profitability on the platform. The primary product categories encompass PPC (Pay-Per-Click) management, keyword tracking, and product research capabilities, which collectively assist sellers in identifying high-potential keywords, optimizing their advertising campaigns, and analyzing competitive landscapes. These tools are particularly beneficial for small to medium-sized businesses and larger enterprises aiming to establish or strengthen their presence in e-commerce. Sellics serves a diverse range of clients, including independent sellers, brand owners, and agencies operating in various geographical markets, such as North America, Europe, and select regions in Asia.Sellics generates revenue primarily through subscription-based models for its software services, allowing clients to access an array of tools tailored to their specific needs. The pricing structure typically involves tiered plans, where customers can select a package based on their scale of operations and desired features. This model accommodates both B2B clients and individual sellers, ensuring flexibility in service delivery. Key products contributing to revenue include the PPC Manager and the SEO Suite, which deliver measurable results through enhanced visibility and sales performance. Clients engage in regular transactions, renewing subscriptions on a monthly or annual basis, thereby establishing a consistent revenue stream for the company.Sellics is set to leverage its recent funding to develop new products aimed at enhancing seller capabilities and will focus on launching these innovations in the near term. The company has plans for geographic expansion into the Asian market by the end of 2023, targeting increased market penetration in regions previously underrepresented. The funds raised in the Series A round will be instrumental in supporting these initiatives, ensuring the company can meet the evolving needs of its clients while enhancing its technological offerings.

## Funding rounds

- Series A, Sep 11, 2019, $10M — Frog Capital

## Investors

- Frog Capital (https://capitalatlas.ai/funds/frog-capital) — Series A