# Sellforte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sellforte

- Industry: Software
- Headquarters: Espoo, Finland
- Website: www.sellforte.com
- Total disclosed funding: $5.1M
- Latest round: Seed (Mar 23, 2021)
- Investors on record: 3

## About

Sellforte, based in Finland, specializes in providing advanced Marketing Mix Modeling solutions for the eCommerce and retail sectors, enabling clients to effectively measure the effectiveness of their marketing strategies.Founded in 2017 in Espoo, Finland, Sellforte focuses on delivering solutions that enhance marketing effectiveness. The company has secured funding through two deals, with the latest funding round, the Seed, occurring on March 23, 2021, where it raised USD 4.8 mn led by Bright Pixel and included participation from Bonnier Capital and Icebreaker. The company was co-founded by Juha Nuutinen, who currently serves as CEO. Juha has a background in founding other ventures, though specific details on those are not provided.Sellforte operates as a provider of Marketing Mix Modeling (MMM) solutions tailored for eCommerce and retail. Its primary offerings include incrementality measurement for assessing the true revenue impact of marketing channels, employing causal modeling techniques like Bayesian modeling. The platform integrates diverse data sources, enabling effective marketing budget optimization and campaign testing across various geographical markets, particularly in Europe and North America.In 2023, Sellforte reported a revenue of USD 2,361,148.10 and an EBITDA of USD 317,666.90. The company utilizes a subscription-based model for revenue generation, delivering its Marketing Mix Modeling services through annual contracts, tailored to meet clients' specific needs and marketing measurement requirements.Following its recent funding round in March 2021, which raised USD 4.8 mn, Sellforte plans to allocate resources towards product development, hiring talent, and expanding into international markets. The company aims to enhance its offerings and reach in specific regions, focusing on new geographical markets to broaden its client base and improve its service delivery.

## Funding rounds

- Seed, Mar 23, 2021, $4.8M — Bonnier Capital, Icebreaker, Bright Pixel
- Seed, May 15, 2019, $0.3M — Icebreaker

## Investors

- Icebreaker (https://capitalatlas.ai/funds/icebreaker) — Seed
- Bonnier Capital (https://capitalatlas.ai/funds/bonnier-capital) — Seed
- Bright Pixel (https://capitalatlas.ai/funds/bright-pixel) — Seed