# SellersFi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sellersfi

- Industry: Financial Services
- Headquarters: Sunrise, US
- Website: www.sellersfunding.com
- Total disclosed funding: $167M
- Latest round: Series A (Sep 14, 2021)
- Investors on record: 3

## About

SellersFi is a US-based financial technology company dedicated to providing specialized funding solutions for e-commerce merchants to support their growth and operational efficiency. SellersFi, established in 2017, is focused on delivering financial solutions tailored for e-commerce merchants. The company has undergone changes in its operational strategies to better serve its client base. It is headquartered in the United States and was co-founded by Alessandro Novaes and Fabio K. Ricardo Pero currently serves as the CEO. The company has successfully raised a total of USD 166.50 mn through multiple funding rounds, with the most recent being Venture Debt of USD 135.00 mn on December 13, 2023. The company has completed 5 deals to date.SellersFi specializes in offering funding solutions primarily for e-commerce merchants, including working capital loans, inventory financing, and seller central solutions for Amazon sellers. These products are designed to enhance cash flow, meet product demand, and facilitate inventory purchases, enabling clients to expand their operations. SellersFi serves thousands of e-commerce businesses, collectively generating over USD 20 bn in gross sales, with a presence in major markets including the United States, Europe, and Asia. SellersFi has disbursed over USD 1 bn in funding through its financial solutions, which enable e-commerce merchants to quickly access capital. Clients can apply for loans online, with funding typically received within 48 hours to meet immediate business needs such as inventory purchases or marketing expenses. The company engages in B2B transactions, partnering with e-commerce businesses to improve operational efficiency and drive sales growth, including offerings like Amazon Lending integrated into Seller Central. In April 2025, SellersFi raised USD 44.8 million in venture funding from unspecified investors. SellersFi aims to enhance its offerings and further penetrate new geographic markets to better serve e-commerce merchants.

## Funding rounds

- Series A, Sep 14, 2021, $167M — Northzone, Endeavor Catalyst, Fasanara Capital

## Investors

- Northzone (https://capitalatlas.ai/funds/northzone) — Series A
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series A
- Fasanara Capital — Series A