# Sell It9

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sell-it9

- Industry: Internet
- Headquarters: Toronto, Canada
- Website: www.sellit9.com
- Total disclosed funding: $2.9M
- Latest round: Seed (Jun 22, 2026)
- Investors on record: 4

## About

Founded in 2024 by its CEO Josh Guttman, and CTO Oswaldo Alvarez and based in Ontario, Canada, SELL IT9 INC. operates as an online marketplace that enables customers to sell and trade in the mobile device of their choice.  In June 2026, Sell It9 Inc. raised CAD 4.1 million in seed funding led by BDC Capital, with participation from AQC Capitall, Anges Québecand MaRS Investment Accelerator Fund.

SELLIT9 specializes in the trade-in and resale of consumer electronics, including iPhones, MacBooks, iPads, and other popular devices. The company provides a streamlined process for customers to obtain cash for their used electronics through a three-step system: customers select the device's make, model, and condition to receive an instant quote, choose a collection method that suits their needs—local pickup, drop-off, or shipping—and receive payment after validation of the device's condition. This service caters to individual consumers looking to sell their devices while also appealing to environmentally conscious users who wish to recycle their electronics responsibly. SELLIT9, as of Jnauary 2025 operates primarily in the Greater Toronto Area, Montreal, and Winnipeg.

The firm generates revenue through the direct purchase of used devices from consumers, followed by the resale of these devices after thorough testing and refurbishment. 

The company plans to utilize the June 2026 for recommerce electronics trade in platform team expansion, geographic expansion in Canada and United States, and product category expansion for luxury goods.

## Funding rounds

- Seed, Jun 22, 2026, $2.9M — BDC Capital, MaRS Investment Accelerator Fund, AQC Capital, Anges Québec

## Investors

- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Seed
- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed
- AQC Capital (https://capitalatlas.ai/funds/aqc-capital) — Seed
- Anges Québec — Seed