# Self Financial

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/self-financial

- Industry: Financial Services
- Headquarters: Austin, US
- Website: www.self.inc
- Total disclosed funding: $127M
- Latest round: Series E (Sep 16, 2021)
- Investors on record: 11

## About

Self Financial, Inc. is a financial technology company focused on helping consumers build credit and savings through innovative products designed for financial empowerment.Founded in 2015 and headquartered in Austin, US, Self Financial, Inc. provides financial solutions to assist individuals in improving their credit scores while fostering savings. The company has completed a total of 10 deals, with the most recent deal occurring on September 16, 2021. In this Series E funding round, the company raised USD 50.00 mn, led by Altos Ventures, and also received investments from Conductive Ventures and Meritech Capital Partners. The founders include James Garvey and Sabina Martin, while Anna Christine serves as the CEO.Self Financial, Inc. specializes in offering financial products aimed at assisting consumers in building credit and savings. Key offerings include the Credit Builder Account and secured credit cards, which help enhance credit scores and promote savings habits. The Credit Builder Account enables customers to make timely payments that are reported to major credit bureaus, improving their credit scores. Additionally, the secured Visa® Credit Card and Self Plus Credit Card allow users to build credit using collateral funds, catering to individuals with limited or no credit history. Self primarily targets consumers in the US looking to improve their financial literacy and creditworthiness.Self Financial, Inc. generates revenue through its credit-building products, including the Credit Builder Account and secured credit card offerings. The company engages in direct-to-consumer transactions, where customers apply for accounts or cards online, often incurring nominal fees for account setup or ongoing services. Clients opening a Credit Builder Account commit to a monthly payment plan, contributing to a predictable revenue stream. Additionally, fees associated with secured credit card products further enhance income, encouraging customer loyalty and long-term engagement.In September 2021, Self Financial, Inc. raised USD 50 mn in Series E funding to support its growth initiatives. The company aims to scale operations to make credit building accessible for over 100 million Americans with no credit or low credit scores. Future plans include launching new financial products and expanding into new markets. The recent funding will also facilitate hiring additional staff to support these efforts.

## Funding rounds

- Series E, Sep 16, 2021, $50M — Meritech Capital Partners, Altos Ventures, Conductive Ventures
- Series D, Dec 15, 2020, $40M — Meritech Capital Partners, Altos Ventures, Silverton Partners, Conductive Ventures
- Series C, Feb 19, 2020, $20M — Altos Ventures, Silverton Partners, Conductive Ventures
- Series B, Nov 15, 2018, $9.7M — Altos Ventures, Accion, Silverton Partners
- Seed, May 1, 2018 — Kairos
- Series A, Apr 3, 2018 — Ozmen Ventures
- Series A, Jul 19, 2017, $5M — Accion, Silverton Partners
- Series A, Sep 13, 2016 — Temerity Capital Partners
- Seed, Jul 10, 2015, $1.5M — Silverton Partners
- Angel, Apr 14, 2015, $0.3M — Kickstart, Techstars, Upslope Ventures

## Investors

- Kickstart (https://capitalatlas.ai/funds/kickstart) — Angel
- Techstars (https://capitalatlas.ai/funds/techstars) — Angel
- Upslope Ventures (https://capitalatlas.ai/funds/upslope-ventures) — Angel
- Silverton Partners (https://capitalatlas.ai/funds/silverton-partners) — Seed, Series A, Series B, Series C, Series D
- Temerity Capital Partners (https://capitalatlas.ai/funds/temerity-capital-partners) — Series A
- Accion (https://capitalatlas.ai/funds/accion) — Series A, Series B
- Ozmen Ventures (https://capitalatlas.ai/funds/ozmen-ventures) — Series A
- Kairos (https://capitalatlas.ai/funds/kairos) — Seed
- Altos Ventures (https://capitalatlas.ai/funds/altos-ventures) — Series B, Series C, Series D, Series E
- Conductive Ventures (https://capitalatlas.ai/funds/conductive-ventures) — Series C, Series D, Series E
- Meritech Capital Partners (https://capitalatlas.ai/funds/meritech-capital-partners) — Series D, Series E