# SegmentStream

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/segmentstream

- Industry: Software
- Headquarters: London, UK
- Website: www.segmentstream.com
- Total disclosed funding: $3.7M
- Latest round: Seed (Apr 15, 2021)
- Investors on record: 3

## About

SegmentStream LTD offers advanced marketing attribution and optimization solutions powered by artificial intelligence, helping businesses enhance their advertising effectiveness and achieve better marketing outcomes.SegmentStream LTD is a marketing technology company founded in 2018 and headquartered in London, UK. They focus on providing marketing attribution services that improve advertising performance. The firm has raised GBP 725,000 in Seed funding as of April 2021, with investments from OKS Group and Tiny Super Computer Investment Company. The CEO and co-founder, Constantine Yurevich, has a history of entrepreneurship, although details of his previous ventures are not provided.SegmentStream specializes in advanced marketing attribution and optimization solutions that leverage artificial intelligence to enhance advertising effectiveness and personalization. Their core offerings include cross-channel attribution, incrementality testing, automated budget allocation, synthetic conversions, predictive lead scoring, and customer lifetime value (LTV) prediction. These products provide clients with insights into their marketing performance, enabling them to maximize return on ad spend (ROAS) and make informed budget allocation decisions. SegmentStream serves a diverse clientele, including brands such as L'Oréal Luxe and SimpliSafe, primarily targeting the North American and European markets.SegmentStream's revenue model is based on subscription pricing, with annual contracts starting at GBP 12,000. The firm typically caters to clients with a monthly ad spend of GBP 50,000, ensuring they focus on businesses needing advanced marketing attribution services. Transactions usually occur through direct partnerships with clients, which involve annual or multi-year agreements for access to SegmentStream’s platform and features, generating a consistent revenue stream through their AI-powered marketing intelligence solutions.Following the Seed funding round in April 2021, SegmentStream plans to utilize the GBP 725,000 raised to enhance its marketing and sales efforts in key foreign markets, including Western Europe, the United Kingdom, and the United States. The company also aims to develop a technical team in the Commonwealth of Independent States (CIS) to support these initiatives.

## Funding rounds

- Seed, Apr 15, 2021, $1M — Tiny Super Computer Investment Company, OKS Group
- Seed, Dec 18, 2020, $2.7M — R136, OKS Group

## Investors

- R136 (https://capitalatlas.ai/funds/r136) — Seed
- OKS Group (https://capitalatlas.ai/funds/oks-group) — Seed
- Tiny Super Computer Investment Company (https://capitalatlas.ai/funds/tiny-super-computer-investment-company) — Seed