# Segment.io

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/segment-io

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.segment.com/
- Total disclosed funding: $284M
- Latest round: Series D (Feb 13, 2019)
- Investors on record: 11

## About

Based in the US, Segment.io, Inc. operates as a customer data platform that enables businesses to effectively integrate, manage, and utilize customer data across different channels.Segment.io, Inc. is a customer data platform founded in 2012 in San Francisco, US. The company has undergone significant changes, including its acquisition by Twilio, Inc. in October 2020 for USD 3.2 billion, which was completed in November 2020. The founding team includes Peter Reinhardt, who has a history of entrepreneurial ventures, along with Cherry Collins, Ian Taylor, Jay Sahitya, Lena Rix, Malte Müller, and Tiziana Cellino. The company has engaged in a total of 8 deals, with its most recent deal occurring in October 2020, leading to its acquisition. The company operates globally, with its services being utilized in North America, Europe, and parts of Asia-Pacific.Twilio Segment is a leading customer data platform that provides companies with tools to integrate, manage, and activate customer data across various channels. The platform features data integration via a single API, allowing businesses to connect web and mobile app data seamlessly. It enables users to transform and load customer data into applications, ensuring that organizations can collect and manage data in a unified view. Key use cases include enhancing customer experiences, orchestrating cross-channel marketing campaigns, and improving audience segmentation through real-time, comprehensive customer profiles. The platform serves a diverse clientele, from early-stage startups to large enterprises, across various industries, including retail, healthcare, and financial services.Twilio Segment generates revenue primarily through a subscription-based model, where clients pay for access to the platform's suite of services. The transaction structure involves businesses subscribing to various pricing plans based on their needs, such as tiered access according to the volume of data processed or number of integrations used. Clients can choose additional features or services, which may be bundled into their subscription. Specific pricing plans accommodate different sizes of organizations, ensuring scalability as customer data needs grow. Flagship services include data integration, audience building, and analytics.Twilio Segment is focused on expanding its product offerings and market presence following its acquisition by Twilio, Inc. Plans include the development of new features aimed at enhancing data management capabilities, although specific release dates have not been disclosed. The company is targeting expansion into key global markets to enhance its footprint, particularly in Europe and Asia-Pacific regions, to be executed within the next few years. The acquisition funding of USD 3.2 billion will be utilized to support product innovation and market expansion initiatives, positioning Segment for further growth and adaptation in the evolving customer data landscape.

## Funding rounds

- Series D, Feb 13, 2019, $175M — Accel, Meritech Capital Partners, Headline, Sapphire Ventures, GV, Thrive Capital, Y Combinator
- Series C, Jun 19, 2017, $64M — Accel, New Enterprise Associates, GV, SV Angel, Thrive Capital, Y Combinator
- Series B, May 20, 2015, $27M — Accel, Kleiner Perkins, Thrive Capital
- Series A, May 28, 2014, $15M — Accel, Kleiner Perkins, Headline
- Seed, Jun 27, 2013, $2.6M — Y Combinator
- Seed, Jun 1, 2013 — Kleiner Perkins, Headline
- Seed, Jan 15, 2013, $0.6M — New Enterprise Associates, General Catalyst Partners

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed, Series C
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Seed, Series A, Series B
- Headline (https://capitalatlas.ai/funds/headline) — Seed, Series A, Series D
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed, Series C, Series D
- Accel (https://capitalatlas.ai/funds/accel) — Series A, Series B, Series C, Series D
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Series B, Series C, Series D
- GV (https://capitalatlas.ai/funds/gv) — Series C, Series D
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series C
- Meritech Capital Partners (https://capitalatlas.ai/funds/meritech-capital-partners) — Series D
- Sapphire Ventures (https://capitalatlas.ai/funds/sapphire-ventures) — Series D