# Segari

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/segari

- Industry: Internet
- Headquarters: Jakarta, Indonesia
- Website: www.segari.id
- Total disclosed funding: $42M
- Latest round: Series B (Oct 27, 2023)
- Investors on record: 7

## About

Based in Indonesia, Segari is an online marketplace dedicated to offering high-quality fresh produce directly to consumers. The platform connects households, restaurants, and small retailers with essential groceries.Founded in 2020 and headquartered in Jakarta, Indonesia, Segari operates as an online marketplace for fresh produce. The company was established by Farand Anugerah, Farandy Ramadhana, and Yosua Setiawan, with Yosua Setiawan serving as the CEO. Since its inception, Segari has completed a total of 4 deals, with the most recent deal occurring on September 15, 2023, during which the company raised USD 23.5 mn in Series B funding, bringing the total amount raised to USD 23.5 mn.Segari operates as an online marketplace specializing in the sale of high-quality fresh produce. The company primarily offers a diverse range of agricultural products, including fruits, vegetables, and other essential groceries aimed at meeting the demands of health-conscious consumers. By leveraging an e-commerce platform, Segari connects directly with end-users, primarily households, restaurants, and small grocery retailers, ensuring that fresh ingredients are accessible and conveniently delivered. The company addresses a critical consumer need for quality and freshness in food procurement, emphasizing a farm-to-table approach that enhances the overall consumer experience. Segari's services are marketed primarily in urban areas across Indonesia, catering to the growing segment of consumers seeking reliable sources for fresh produce.The revenue model of Segari is built on direct-to-consumer sales facilitated through its online platform, which streamlines the purchasing process for its customers. Transactions typically occur through a single-purchase model, where customers select products from the website and receive home delivery, ensuring a seamless shopping experience. The pricing structure for individual items reflects the quality and sourcing of the produce, with customers able to purchase fresh goods on a per-item basis. Additionally, Segari engages in partnerships with local farmers and suppliers, which enhances product availability and variety, contributing to the overall revenue stream. This combination of high-quality offerings and an efficient delivery system positions Segari to capitalize on the increasing consumer demand for fresh groceries in the digital landscape.In September 2023, Segari raised USD 23.5 mn in Series B funding from unspecified investors. The company plans to utilize this funding to expand its product offerings and enhance its logistics network. Segari aims to introduce new product lines in the upcoming year to cater to evolving consumer preferences. Additionally, the company is looking to expand its operations into new regions across Indonesia by the end of 2024, focused on increasing market penetration in underserved urban areas.

## Funding rounds

- Series B, Oct 27, 2023, $6.5M — PT Sumber Alfaria Trijaya Tbk, BEENEXT
- Series B, Sep 18, 2023, $17M — Saison Capital, AC Ventures
- Series A, Sep 13, 2021, $16M — PT Sumber Alfaria Trijaya Tbk, BEENEXT, Saison Capital, AC Ventures, PT Great Giant Pineapple
- Seed, Jun 30, 2021, $2.1M — Providentia Wealth, BEENEXT, Saison Ventures, AC Ventures

## Investors

- Providentia Wealth — Seed
- BEENEXT (https://capitalatlas.ai/funds/beenext) — Seed, Series A, Series B
- Saison Ventures (https://capitalatlas.ai/funds/saison-ventures) — Seed
- AC Ventures — Seed, Series A, Series B
- PT Sumber Alfaria Trijaya Tbk — Series A, Series B
- Saison Capital (https://capitalatlas.ai/funds/saison-capital) — Series A, Series B
- PT Great Giant Pineapple — Series A