# Seez App FZCO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/seez-app-fzco

- Industry: Software
- Headquarters: Dubai, United Arab Emirates
- Website: www.seez.co
- Total disclosed funding: $14M
- Latest round: Series B (Oct 4, 2021)
- Investors on record: 7

## About

Seez App-FZCO, based in the United Arab Emirates, specializes in providing innovative data-driven solutions for automotive businesses, enhancing both digital and in-person interactions for car dealerships.Founded in 2016 in Dubai, United Arab Emirates, Seez App-FZCO focuses on developing tools that assist automotive businesses with digital transitions and customer interactions. The company has successfully engaged in 6 deals, with its most recent deal being a TRADE SALE on February 25, 2025, which involved an acquisition by Pinewood Technologies PLC for GBP 33.3 million. The founders, Brieuc Pavard and Sue Seserman, have contributed to the company's direction and strategy, helping to establish Seez as a key player in the automotive sector.Seez offers a comprehensive suite of data-driven solutions specifically designed for automotive businesses, facilitating seamless digital and in-person interactions for car dealerships. Their core products include SeezNitro, an advanced AI-driven analytics platform that provides insights such as car attractiveness scores and inventory optimization, and SeezBoost, which enhances marketing efforts through dynamic ad generation and personalized recommendations. The company’s offerings are tailored to improve the car buying experience, allowing customers to transition smoothly between online platforms and physical showrooms. Their services cater to a diverse clientele, including dealerships across Europe and the Middle East, addressing the challenges faced by automotive retailers in delivering a cohesive omnichannel experience.Seez generates revenue primarily through a subscription-based model, offering various packages tailored to the needs of automotive dealerships. Their tiered pricing structure includes an entry-level Basic package for individual users and small showrooms, while more comprehensive options provide additional features and support for larger operations. The Plus package includes enhanced lead generation and omnichannel capabilities for mid-sized dealers, while the Pro package offers unlimited users and advanced analytics for larger establishments. Clients typically pay annual or monthly fees for access to the platforms, which include essential functionalities like inventory management, digital contracts, and integrated marketing tools, reflecting the value provided through their flagship products.Following the recent acquisition by Pinewood Technologies PLC, which aims to support its product offerings, Seez is expected to leverage this partnership for growth. Plans for 2025 include the launch of new products and expansion into additional markets. The company is focusing on enhancing its product suite, although specific details on product launches have not been disclosed. The acquisition funding will likely enable Seez to expedite these initiatives and reinforce its market position within the automotive sector.

## Funding rounds

- Series B, Oct 4, 2021, $5M — B&Y Venture Partners, Crealize, Omran Group OM, Nuwa Capital, Alfa Partners Holding Ltd
- Series A, Feb 17, 2020, $6M — Wamda Capital, B&Y Venture Partners, Phoenician Funds, Crealize
- Seed, Aug 28, 2018, $1M — B&Y Venture Partners, Phoenician Funds
- Seed, Jun 1, 2017, $1.8M — Wamda Capital, B&Y Venture Partners, Phoenician Funds

## Investors

- Wamda Capital (https://capitalatlas.ai/funds/wamda-capital) — Seed, Series A
- B&Y Venture Partners (https://capitalatlas.ai/funds/b-y-venture-partners) — Seed, Series A, Series B
- Phoenician Funds (https://capitalatlas.ai/funds/phoenician-funds) — Seed, Series A
- Crealize (https://capitalatlas.ai/funds/crealize) — Series A, Series B
- Omran Group OM — Series B
- Nuwa Capital (https://capitalatlas.ai/funds/nuwa-capital) — Series B
- Alfa Partners Holding Ltd — Series B