# Seeed Studio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/seeed-studio

- Industry: Hardware
- Headquarters: Shenzhen, China
- Website: www.seeedstudio.com
- Total disclosed funding: $16M
- Latest round: Series B (Sep 25, 2015)
- Investors on record: 2

## About

Seeed Studio is a pioneering company focused on providing comprehensive IoT hardware solutions, enabling developers and businesses to create innovative applications across various sectors.Seeed Studio, founded in 2008 in Shenzhen, China, specializes in Internet of Things (IoT) hardware solutions. The company has raised a total of CNY 100 million through two funding rounds, with the most recent being a Series B round in September 2015, backed by IDG Capital Partners and Shenzhen Capital Group. Eric Pan serves as the CEO of the company.Seeed Studio Bazaar specializes in enabling Internet of Things (IoT) hardware solutions, offering a comprehensive range of products and services designed for developers, makers, and businesses. Their core offerings include a variety of development boards, sensors, and modules that facilitate IoT applications, including but not limited to environmental monitoring, smart agriculture, and industrial automation. These products are engineered to integrate seamlessly with popular platforms, providing users with the tools necessary to prototype and deploy IoT solutions efficiently. The company serves a diverse clientele, including hobbyists, educational institutions, and businesses in sectors such as healthcare and manufacturing, particularly in markets across North America, Europe, and Asia. The portfolio is frequently updated with new releases, ensuring that customers have access to the latest technology and innovations in the IoT space.Seeed Studio's revenue model is structured around direct sales and B2B partnerships, targeting both individual consumers and businesses seeking IoT hardware solutions. Their transactions typically involve direct sales through their online platform, where clients can purchase products ranging from development kits to specialized sensors. The company may also engage in wholesale arrangements with distributors and retailers, expanding their reach in various markets. Pricing structures for their flagship products vary based on specifications and intended use cases, reflecting the value provided to different customer segments. This structured approach not only enhances their revenue stream but also fosters long-term relationships with clients through consistent product availability and support services.Looking ahead, Seeed Studio plans to leverage its recent funding of CNY 100 million raised in September 2015 to accelerate product development and expand its market presence. The company is currently designing new IoT devices aimed at enhancing smart agriculture and industrial automation applications, with expected launches in the upcoming year. Additionally, Seeed Studio aims to broaden its reach into emerging markets in Southeast Asia and South America by 2025, thereby diversifying its customer base and increasing sales opportunities.

## Funding rounds

- Series B, Sep 25, 2015, $16M — IDG Capital, Shenzhen Capital Real Estate Fund
- Series A, Jan 1, 2013 — IDG Capital

## Investors

- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A, Series B
- Shenzhen Capital Real Estate Fund (https://capitalatlas.ai/funds/shenzhen-capital-real-estate-fund) — Series B