# Seed Financial Services

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/seed-financial-services

- Industry: Financial Services
- Headquarters: San Francisco, US
- Website: www.seedfi.com
- Total disclosed funding: $19M
- Latest round: Series A (Feb 3, 2020)
- Investors on record: 4

## About

Seed Financial Services, Inc. is a U.S.-based company that focuses on providing innovative financial products aimed at enhancing consumer credit and savings capabilities to promote responsible financial management.Seed Financial Services, Inc. was founded in 2019 and is headquartered in San Francisco, US. The company primarily offers financial solutions to help consumers build credit and save. Founders Eric Burton and Rodrigo Menezes have a background in financial services, contributing to the development of SeedFi's offerings. In December 2022, the company completed a VENTURE DEBT funding round, raising USD 50.00 mn led by Cross River Bank. To date, Seed Financial Services has raised a total of USD 15.00 mn across 4 deals, with the most recent deal occurring on December 1, 2022.SeedFi, now part of Intuit Credit Karma, primarily offers financial products aimed at enhancing consumer credit and savings capabilities. Their core offerings include the SeedFi Credit Builder plan, designed to improve users' credit scores through manageable payments reported to credit bureaus, and the Borrow & Grow plan, which allows users to save while accessing credit, thus promoting responsible financial management. Targeting consumers with limited access to traditional banking, SeedFi's services are primarily available in the United States, catering to individuals seeking effective financial solutions.SeedFi generates revenue through its financial products, operating on a B2C transactional structure. Clients engaging with the SeedFi Credit Builder plan may pay a subscription fee for access to the service, while also benefiting from funding options related to their savings accounts. Revenue is also derived from the Borrow & Grow plan, which combines savings and credit, supporting users in improving their financial health and fostering long-term customer relationships.In December 2022, Intuit, Inc. agreed to acquire Seed Financial Services, Inc. for an undisclosed amount. This acquisition will enable Intuit to enhance the offerings available to Credit Karma members, accelerating growth and expanding financial progress for users. Future growth plans are centered around leveraging this acquisition to develop new products and expand reach, incorporating additional financial solutions while targeting increased market penetration in the U.S. financial landscape.

## Funding rounds

- Series A, Feb 3, 2020, $15M — Andreessen Horowitz, Core Innovation Capital, Quiet Capital, Flourish Ventures
- Seed, Apr 17, 2019, $4M — Andreessen Horowitz, Core Innovation Capital, Quiet Capital

## Investors

- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed, Series A
- Core Innovation Capital (https://capitalatlas.ai/funds/core-innovation-capital) — Seed, Series A
- Quiet Capital (https://capitalatlas.ai/funds/quiet-capital) — Seed, Series A
- Flourish Ventures (https://capitalatlas.ai/funds/flourish-ventures) — Series A