# SeeControl

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/seecontrol

- Industry: Software
- Headquarters: Redwood City, US
- Website: www.seecontrol.com
- Total disclosed funding: $4.5M
- Latest round: Series A (Jul 14, 2005)
- Investors on record: 5

## About

SeeControl Inc. specializes in providing a robust IoT Cloud Platform that facilitates the management and analysis of data from various IoT devices, catering to businesses seeking integration solutions without the need for coding expertise.Founded in 2004 and headquartered in Redwood City, US, SeeControl Inc. operates in the IoT sector, offering solutions for M2M projects. In September 2015, the company was sold to Autodesk. The founder's details are not publicly available. SeeControl has successfully completed a total of 4 deals, with its latest funding round amounting to USD 620,000, matching the total amount raised.SeeControl offers a comprehensive IoT Cloud Platform that integrates a wide range of IoT services, solutions, and consulting tailored for IoT and M2M projects. The core product enables users to manage and analyze data from IoT devices without requiring any coding skills. This platform facilitates real-time tracking of assets, complex data analytics, and machine learning applications, addressing critical business needs such as fleet management, inventory tracking, and cargo integrity monitoring. The client base includes notable companies such as ABB, HP, and Fujitsu, alongside various IoT innovators that utilize SeeControl’s platform to manage hundreds of thousands of devices globally. The offerings are designed for diverse geographical markets, focusing on sectors that require robust IoT solutions to optimize operations and enhance decision-making processes.SeeControl operates on a revenue model that includes subscription-based services and consulting fees, providing continuous access to its IoT platform and related functionality. Clients typically engage with SeeControl through long-term contracts that encompass a suite of services, which may range from data connectivity solutions to advanced analytics. The transaction structure is predominantly B2B, catering to product makers and IoT solution integrators who deploy SeeControl’s platform to enhance their IoT projects. Specific pricing plans for the services are structured to accommodate varying complexity levels of IoT implementations, ensuring that both small enterprises and large corporations can access the necessary tools. Flagship services include essential features like data collection, device management, and reporting, which align with the company’s strategy to deliver comprehensive solutions for any IoT initiative.SeeControl's strategy for future growth includes the development of new products aimed at enhancing its IoT platform's capabilities. The company is also targeting expansion into new geographic regions to increase its market presence, although specific markets and timelines have not been disclosed. The funding from September 2015 will likely support these initiatives, facilitating further advancements in its service offerings.

## Funding rounds

- Series A, Jul 14, 2005, $4.5M — Altos Ventures, Stanford Management Company, Peninsula Ventures, Western Technology Investment, Wilson Sonsini Goodrich & Rosati

## Investors

- Altos Ventures (https://capitalatlas.ai/funds/altos-ventures) — Series A
- Stanford Management Company — Series A
- Peninsula Ventures (https://capitalatlas.ai/funds/peninsula-ventures) — Series A
- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series A
- Wilson Sonsini Goodrich & Rosati — Series A