# SecurityPoint Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/securitypoint-media

- Industry: Transportation Services
- Headquarters: St. Petersburg, US
- Website: www.securitypointmedia.com
- Latest round: Series A (Oct 12, 2011)
- Investors on record: 1

## About

SecurityPoint Media, LLC provides innovative advertising solutions that enhance the airport security screening process, leveraging strategic advertising placements to engage with travelers effectively.Founded in St. Petersburg, US, SecurityPoint Media focuses on streamlining airport screening processes through advertising. The firm has undergone significant developments in its operational strategies, with CEO Joe Ambrefe leading the company. SecurityPoint Media has raised a total of USD 1.00 mn through its Series A financing round in October 2011, involving Raptor Capital Management as the investor.SecurityPoint Media specializes in innovative advertising solutions that enhance the security screening process within airports, primarily through its core product, SecureTray. This system improves operational efficiencies while offering advertisers a compelling opportunity to engage with travelers through strategically placed advertisements in passenger screening checkpoints. SecureTray is designed to capture the attention of an elite demographic of travelers, including business professionals and affluent consumers, as it facilitates the flow of over 1.1 million unique travelers daily at major U.S. airports. Additionally, the company offers its CONNEX platform, which provides branding opportunities from pre-security to composure, ensuring continuous exposure to travelers throughout their airport experience. The products are actively marketed and implemented in various U.S. airports, catering primarily to advertisers seeking to reach a targeted audience in high-traffic environments.The revenue model of SecurityPoint Media is predicated on partnerships and advertising agreements with brands looking to leverage high-impact advertising placements within airport environments. The company generates income through contracts with advertisers who seek exclusive branding opportunities within the SecureTray system, creating a direct B2B revenue stream. Transactions typically involve negotiated partnership agreements that outline the terms for advertising space, duration, and pricing structures. While specific pricing details for advertising placements are not disclosed, the company's offerings are aimed at providing substantial visibility and engagement for brands targeting active travelers. The strategic use of its platforms ensures that advertisers maximize their reach and impact, positioning SecurityPoint Media as a pivotal player in airport advertising.SecurityPoint Media is looking to expand its portfolio with the introduction of new products designed to enhance traveler engagement and advertising efficiency. Specific markets targeted for expansion include additional U.S. airports and potential international locations, with plans to roll out these initiatives by 2025. Recent funding from the Series A round will be utilized to support these product developments and facilitate the expansion into new markets, ensuring that the company remains at the forefront of airport advertising solutions.

## Funding rounds

- Series A, Oct 12, 2011 — Raptor Capital Management

## Investors

- Raptor Capital Management (https://capitalatlas.ai/funds/raptor-capital-management) — Series A