# Secret View

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/secret-view

- Industry: Marketing/Advertising
- Headquarters: Arnhem, Netherlands
- Website: www.secretview.io
- Total disclosed funding: $1.6M
- Latest round: Series A (Dec 13, 2022)
- Investors on record: 2

## About

Based in the Netherlands, and founded in 2010 by its CEO Niek Koning and CTO Tom Droste, Secret Collect B.V., trading as Secret View, operates as a consulting agency that provides market research services for its customers. In December 2022, Secret Collect B.V. raised EUR 1.5 million in series A funding led by KIKK Capital, with participation from Oost NL. As of December 2022, the company has over 50,000 mystery shoppers across 30 countries and a team of 14 people.

Secret Collect B.V. provides a platform that provides insight into customer experience based on customer journeys. The platform allows its users to build a survey, choose a target audience, decide on visit frequency, analyze scores by time, customer journey, question category, and area, read constructive feedback, and select and compare all locations, analytics, and statistics. The company's client base includes Albert Heijn, Dyson, Pathé Cinemas, Rituals Cosmetics, and SPAR.

The company generates revenue by selling its product on a small business and enterprise subscription basis. 

The company plans to use the series A funding to expand internationally and accelerate the development of its mystery shopping platform.

## Funding rounds

- Series A, Dec 13, 2022, $1.6M — Oost NL, KIKK Capital

## Investors

- Oost NL (https://capitalatlas.ai/funds/oost-nl) — Series A
- KIKK Capital (https://capitalatlas.ai/funds/kikk-capital) — Series A