# Secret Sales

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/secret-sales

- Industry: Retail
- Headquarters: London, UK
- Website: www.secretsales.com
- Total disclosed funding: $41M
- Latest round: Series B (May 2, 2023)
- Investors on record: 7

## About

Secret Sales is a UK-based online retailer specializing in discounted apparel, footwear, beauty, and fragrance products. It provides consumers access to significant savings through seasonal sales and promotional events.Founded in 2007 in London, UK, Secret Sales operates as an online platform where consumers can purchase discounted retail items. The company has secured a total of 6 deals, the most recent being a Series B funding round of USD 10.00 mn on May 2, 2023, led by Belerion Capital Group. The founders include Chris Griffin, Matthew Purt, and Michael Cody, with Chris Griffin currently serving as CEO. The company has not undergone significant pivots in its business strategy since its inception.Secret Sales specializes in offering a diverse range of products, including apparel, footwear, beauty, and fragrance items, primarily targeted at consumers seeking discounted retail options. The company features seasonal sales with discounts up to 80% on various merchandise, catering to a wide demographic that includes women, men, and children. Their offerings are available through an online platform that allows access to international shoppers, focusing on a broad selection of trending brands and holiday collections.In the most recent fiscal year 2023, Secret Sales reported a revenue of USD 12,491,792.10 and an EBITDA of USD -5,046,997.50.In May 2023, Secret Sales raised USD 10.00 mn in a Series B funding round led by Belerion Capital Group, with participation from Perwyn and new investor Big Ideas Group. This funding is aimed at capitalizing on the growing interest in upmarket discounted fashion and beauty products. The company is likely to enhance its product range and expand into new markets, though specific geographic targets and product release dates have not been detailed.

## Funding rounds

- Series B, May 2, 2023, $10M — Perwyn, Belerion Capital Group, Big Ideas Group
- Series A, Jun 11, 2021, $13M — Perwyn, Belerion Capital Group
- Series C, Apr 24, 2014, $7.5M — 123 Investment Managers, DH Private Equity Partners, Partech Partners, Pentech Ventures
- Series C, Jan 25, 2012, $9.7M — DH Private Equity Partners, Partech Partners, Pentech Ventures

## Investors

- DH Private Equity Partners (https://capitalatlas.ai/funds/dh-private-equity-partners) — Series C
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series C
- Pentech Ventures (https://capitalatlas.ai/funds/pentech-ventures) — Series C
- 123 Investment Managers (https://capitalatlas.ai/funds/123-investment-managers) — Series C
- Perwyn (https://capitalatlas.ai/funds/perwyn) — Series A, Series B
- Belerion Capital Group — Series A, Series B
- Big Ideas Group (https://capitalatlas.ai/funds/big-ideas-group) — Series B