# SecondShop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/secondshop

- Industry: Retail
- Headquarters: Toronto, Canada
- Website: www.secondshop.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Sep 16, 2024)
- Investors on record: 1

## About

Established in 2023 and based in Ontario, Canada, SecondShop Inc. is a retail company specializing in offering home appliances. The company was founded by its CEO, Cedric George. In September 2024, SecondShop Inc. raised CAD 2 million in seed funding led by Harvest Venture Partners.

SecondShop specializes in providing a range of home appliances, including French door fridges, freezer fridges, side-by-side fridges, chest freezers, upright freezers, single-door fridges, built-in fridges, standard dishwashers, panel-ready dishwashers, laundry machines, ovens, TVs, and many more, through its online shopping platform. The core offerings focus on open-box, scratch-and-dent, and like-new products, allowing customers to access premium appliances at a reduced price—up to 50% off retail. The company implements a panel-read quality check process, ensuring that all items are certified and come with a 30-day no-lemon guarantee and a complementary one-year warranty for major appliances.

SecondShop's revenue model is structured around direct-to-consumer sales of discounted home appliances. The company's business structure emphasizes retail sales of major appliances and small appliances.

The company plans to utilize the September 2024 funding raised to increase inventory, develop its platform, and aid in brand marketing for a wider reach.

## Funding rounds

- Seed, Sep 16, 2024, $1.5M — Harvest Venture Partners

## Investors

- Harvest Venture Partners (https://capitalatlas.ai/funds/harvest-venture-partners) — Seed