# Second Nature AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/second-nature-ai

- Industry: Software
- Headquarters: Tel Aviv, Israel
- Website: www.secondnature.ai/
- Total disclosed funding: $35M
- Latest round: Series B (Oct 16, 2025)
- Investors on record: 6

## About

Second Nature AI INC specializes in AI-driven sales training, offering a virtual pitch partner that enables realistic role-playing scenarios for sales professionals, enhancing their skills with tailored training experiences. Second Nature AI INC, founded in 2018, is based in Tel Aviv, Israel, and focuses on developing advanced sales training software. Its most recent funding occurred on October 2025, Second Nature AI INC raised USD 22 million in series B funding led by new investor Sienna Venture Capital, with participation from another new investor Bright Pixel. Returning investors StageOne Ventures, Cardumen Capital, Signals Venture Capital, Zoom Apps Fund and other unspecified investors also participated in the round. The co-founders Kimberli Almonla, Thomas Hofmeister, and Tyler Zell have backgrounds in technology and sales innovation.Second Nature offers an advanced AI-driven sales training software that acts as a virtual pitch partner, allowing users to engage in realistic role-playing scenarios tailored to their specific products, target markets, and sales strategies. The platform includes a template library, personalized simulations, and immediate feedback features, helping users enhance their skills in various sales contexts such as cold calls and objection handling. The software primarily serves industries like insurance, technology, telecommunications, banking, and education, catering to clients throughout North America, Europe, and parts of Asia.Second Nature's revenue model is based on subscriptions, where companies pay to access their sales training platform. Clients can choose from various pricing tiers to suit their team sizes and feature requirements. Businesses typically purchase licenses for their sales teams, which may include customized training content. The company focuses on role-playing simulations for key sales activities, providing flexibility to accommodate both small enterprises and large organizations seeking to improve their sales effectiveness. In October 2025, Second Nature AI INC raised USD 22 million in series B funding led by new investor Sienna Venture Capital, with participation from another new investor Bright Pixel. Returning investors StageOne Ventures, Cardumen Capital, Signals Venture Capital, Zoom Apps Fund and other unspecified investors also participated in the round. The company will use the October 2025 funding to support the further development of its products.

## Funding rounds

- Series B, Oct 16, 2025, $22M — StageOne Ventures, Bright Pixel, Signals Venture Capital, Cardumen Capital, Zoom Apps Fund, Sienna Venture Capital
- Series A, Jan 12, 2022, $13M — StageOne Ventures, Signals Venture Capital, Cardumen Capital, Zoom Apps Fund

## Investors

- StageOne Ventures (https://capitalatlas.ai/funds/stageone-ventures) — Series A, Series B
- Signals Venture Capital (https://capitalatlas.ai/funds/signals-venture-capital) — Series A, Series B
- Cardumen Capital (https://capitalatlas.ai/funds/cardumen-capital) — Series A, Series B
- Zoom Apps Fund (https://capitalatlas.ai/funds/zoom-apps-fund) — Series A, Series B
- Bright Pixel (https://capitalatlas.ai/funds/bright-pixel) — Series B
- Sienna Venture Capital — Series B