# Second Measure

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/second-measure

- Industry: Software
- Headquarters: San Mateo, US
- Website: www.secondmeasure.com
- Total disclosed funding: $26M
- Latest round: Series A (Dec 21, 2018)
- Investors on record: 12

## About

Founded in 2015 and based in California, US, Second Measure, Inc. is a technology company that develops a software-as-a-service (SaaS) platform which analyzes anonymized purchases to answer questions about a private or public company's consumer behavior in real-time. This platform rank company against its competitors; compares customer retention, engagement, and lifetime value of customer cohorts; leverage correlation with reported revenue; check transaction updates; and transaction history accessibility.

## Funding rounds

- Series A, Dec 21, 2018, $20M — Bessemer Venture Partners, Goldman Sachs Asset Management, Citi Ventures
- Seed, Apr 5, 2016, $5.4M — Foundation Capital, Norwest Venture Partners, Shasta Ventures, Bessemer Venture Partners, Jefferies, Y Combinator, Scrum Ventures, Lunch Van Fund, S2 Capital, Omega Venture Partners
- Seed, Aug 18, 2015, $0.1M — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Seed
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Seed
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Seed, Series A
- Jefferies (https://capitalatlas.ai/funds/jefferies) — Seed
- Scrum Ventures (https://capitalatlas.ai/funds/scrum-ventures) — Seed
- Lunch Van Fund — Seed
- S2 Capital (https://capitalatlas.ai/funds/s2-capital) — Seed
- Omega Venture Partners (https://capitalatlas.ai/funds/omega-venture-partners) — Seed
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series A
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series A