# SECAI MARCHE

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/secai-marche

- Industry: Logistics & Distribution
- Headquarters: Tokyo, Japan
- Website: www.secai-marche.co.jp
- Total disclosed funding: $8.2M
- Latest round: Series A (Oct 21, 2025)
- Investors on record: 13

## About

Founded in 2018 and located in Tokyo, Japan, SECAI MARCHE Inc., d.b.a SECAI MARCHE, a food technology startup that operates a B2B farm-to-table e-commerce platform and offers import/export and wholesale services, primarily catering to the Southeast Asian market, which includes Malaysia and Singapore. Ami Sugiyama serves as both the CEO and Founder of the company. In May 2026, SECAI MARCHE raised an undisclosed amount of venture funding from NTT DOCOMO Ventures.

SECAI MARCHE Inc. specializes in providing a platform that connects consumers with a variety of agricultural products, emphasizing the promotion of local produce. Their core offerings include a range of fresh food items sourced directly from farmers, ensuring high quality and sustainability. The platform also features an online marketplace that facilitates the purchasing of these goods, catering primarily to health-conscious consumers and those who prioritize supporting local agriculture. The company operates primarily in urban areas across Japan, targeting consumers in metropolitan regions who are seeking convenient access to high-quality agricultural products.Secai Marche generates revenue through a direct-to-consumer sales model, where customers purchase products via their online platform. This transaction structure is facilitated through a combination of subscription services and one-time purchases, allowing consumers to select either regular deliveries or individual orders based on their preferences. The company focuses on establishing partnerships with local farmers, which enhances their product offerings while supporting a beneficial pricing structure for both parties. Revenue streams are further bolstered through promotional campaigns that highlight seasonal products, creating a dynamic pricing environment that encourages repeat business.

As of May 2026, the company plans to expand horeca services, integrate payment and invoicing solutions, develop financial services, and scale its supply chain platform across markets.

## Funding rounds

- Series A, Oct 21, 2025, $2.3M — Global Brain, SBI Investment
- Series A, Nov 19, 2024, $0.3M — Mitsui Sumitomo Insurance Venture Capital
- Series A, Aug 5, 2024, $1.7M — Mitsubishi UFJ Capital, Tsuneishi Capital Partners, Spiral Ventures, Beyond Next Ventures, Future Food Fund, Fukuoka Sonoriku
- Series A, Jan 31, 2023, $1.6M — Beyond Next Ventures, Spiral Capital, Agribusiness Investment & Consultation Co. , Ltd.
- Series A, May 18, 2021, $1.4M — Rakuten Capital, Beyond Next Ventures
- Seed, Dec 1, 2019, $0.8M — Monex Ventures, Beyond Next Ventures

## Investors

- Monex Ventures (https://capitalatlas.ai/funds/monex-ventures) — Seed
- Beyond Next Ventures (https://capitalatlas.ai/funds/beyond-next-ventures) — Seed, Series A
- Rakuten Capital (https://capitalatlas.ai/funds/rakuten-capital) — Series A
- Spiral Capital (https://capitalatlas.ai/funds/spiral-capital) — Series A
- Agribusiness Investment & Consultation Co. , Ltd. — Series A
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series A
- Tsuneishi Capital Partners — Series A
- Spiral Ventures (https://capitalatlas.ai/funds/spiral-ventures) — Series A
- Future Food Fund — Series A
- Fukuoka Sonoriku — Series A
- Mitsui Sumitomo Insurance Venture Capital (https://capitalatlas.ai/funds/mitsui-sumitomo-insurance-venture-capital) — Series A
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series A