# Seatfrog

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/seatfrog

- Industry: Travel & Leisure
- Headquarters: London, UK
- Website: www.seatfrog.com
- Total disclosed funding: $7M
- Latest round: Series A (Jun 1, 2018)
- Investors on record: 2

## About

Seatfrog, based in the UK, provides a software-as-a-service platform that streamlines train ticketing. It enables users to purchase tickets, upgrade to First Class, and change travel times conveniently, enhancing the overall travel experience.Founded in 2016 and headquartered in London, UK, Seatfrog specializes in a mobile application that revolutionizes train travel ticketing. The company, led by CEO Iain Griffin, has successfully completed three deals to date. Its latest funding round was a GROWTH round concluded on February 24, 2023, raising GBP 6.10 million from investors including Pembroke VCT, Praetura Ventures, and Octopus Ventures, bringing the total amount raised to GBP 6.10 million and a current valuation of GBP 29.688 million.Seatfrog's offerings include an innovative mobile application allowing customers to purchase train tickets, upgrade to First Class, and change travel times without booking fees. Serving over 1.5 million customers, the app connects users to more than 3,400 destinations in the UK and Europe. Notably, its auction system enables users to bid for seat upgrades, making First Class travel more accessible and cost-effective. The platform simplifies ticketing and addresses common travel pain points while partnering with major rail operators such as Avanti, CrossCountry, and GWR.Seatfrog's revenue model is transaction-based, deriving income primarily from ticket sales and auction upgrades. The platform allows customers to save up to 60% on First Class travel, enhancing their journey. Ticket pricing and upgrade bids vary depending on destination and travel times, emphasizing affordability. Partnerships with rail operators further bolster revenue through collaborative customer engagement and service delivery.In February 2023, Seatfrog secured GBP 6.10 million in growth funding aimed at expanding its business across Europe. The company plans to leverage this investment to enhance its service offerings and enter new markets, although specific details on upcoming products and timelines have not been disclosed.

## Funding rounds

- Series A, Jun 1, 2018, $6.2M — HOWZAT Partners, Octopus Investments
- Seed, May 30, 2016, $0.9M — HOWZAT Partners

## Investors

- HOWZAT Partners (https://capitalatlas.ai/funds/howzat-partners) — Seed, Series A
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Series A