# Seat Unique

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/seat-unique

- Industry: Consumer Services
- Headquarters: London, UK
- Website: www.seatunique.com/
- Total disclosed funding: $46M
- Investors on record: 2

## About

Founded in 2018 and based in London, UK, RMS Events Ltd, doing business as Seat Unique, focuses on providing premium ticketing services for live events. In June 2026, Seat Unique raised GBP 20 million in venture funding led by Nickleby Capital, with participation from Active Partners, Hearst Ventures, and Pentland Ventures.

Seat Unique offers an online ticketing platform specializing in providing premium tickets and hospitality packages for live events in sports, music, culture, and theater. The company offers official VIP experiences for fans, including access to sought-after seats, hospitality elements, and a variety of event types. The target customer base includes sports enthusiasts, music fans, and corporate clients. Geographically, the firm operates primarily in the United Kingdom, facilitating access to events across various cities, including London, Manchester, Birmingham, and Newcastle, among others.

The company plans to utilize the June 2026 funding for international expansion and acquisition activity in premium ticketing and hospitality.

## Funding rounds

- Round, Oct 14, 2026, $27M — Nickleby Capital, Lando Norris
- Series A, Aug 28, 2024, $19M — Nickleby Capital

## Investors

- Nickleby Capital (https://capitalatlas.ai/funds/nickleby-capital) — Series A
- Lando Norris