# Se’Indonesia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/se-indonesia

- Industry: Travel & Leisure
- Headquarters: Jakarta, Indonesia
- Website: www.seindonesia.co.id
- Latest round: Series A (Apr 22, 2025)
- Investors on record: 4

## About

Se’Indonesia operates in the culinary sector, delivering high-quality food products that showcase authentic Indonesian flavors and ingredients, catering to both individual consumers and businesses.Se’Indonesia, founded in 2022, specializes in the culinary sector by offering a variety of traditional Indonesian dishes. The company is located in Jakarta, Indonesia, and has completed 1 deal as of 2025-04-22. The founder’s previous ventures are not publicly available.SE'INDONESIA specializes in the culinary sector, offering high-quality food products that emphasize authentic flavors and top-notch ingredients. The company’s core offerings include a range of traditional Indonesian dishes that are prepared using carefully selected, premium ingredients, ensuring an exceptional taste experience. SE'INDONESIA caters primarily to local consumers who appreciate authentic flavors and culinary innovation, creating a loyal customer base drawn from both individual consumers and businesses such as restaurants and catering services. Their products are designed to solve the need for high-quality, flavorful meals that resonate with the cultural heritage of Indonesia. The company distributes its products across major urban centers in Indonesia, aiming to reach a diverse clientele that values authenticity and quality in their food choices.Revenue generation for SE'INDONESIA is primarily based on direct-to-consumer sales, where customers purchase meals through retail outlets and online platforms. The company’s pricing structure includes offerings that cater to both individual consumers and businesses, such as restaurants looking for high-quality meal options. Transactions typically involve single purchases or bulk orders for events and private functions, fostering a consistent revenue stream. SE'INDONESIA’s signature dishes, known for their exceptional quality and taste, serve as key drivers of sales, reinforcing customer loyalty and satisfaction. The company’s revenue model is built on providing not just meals but an overall dining experience that resonates with the cultural preferences of its customer base. In April 2025, Se’Indonesia raised an undisclosed amount of venture funding from led by new investor Insignia Ventures Partners, with participation from other new investors Argor, Saison Capital, and W Fund. The funding will be utilized to to expand its network of dine-in stores and strengthen its presence across Indonesia. Se’Indonesia is also exploring expansion into additional markets across Southeast Asia, with plans to enter neighboring countries by 2026, thereby broadening its customer reach and enhancing brand presence.

## Funding rounds

- Series A, Apr 22, 2025 — Insignia Ventures Partners, Argor, Saison Capital, W Fund

## Investors

- Insignia Ventures Partners (https://capitalatlas.ai/funds/insignia-ventures-partners) — Series A
- Argor (https://capitalatlas.ai/funds/argor) — Series A
- Saison Capital (https://capitalatlas.ai/funds/saison-capital) — Series A
- W Fund (https://capitalatlas.ai/funds/w-fund) — Series A