# Scrunch AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/scrunch-ai

- Industry: Software
- Headquarters: Salt Lake City, US
- Website: www.scrunchai.com/
- Total disclosed funding: $19M
- Latest round: Series A (Jul 22, 2025)
- Investors on record: 3

## About

Scrunch AI offers advanced brand monitoring and optimization solutions, leveraging artificial intelligence to enhance digital marketing strategies for businesses seeking to improve consumer engagement and brand performance.Founded in 2023 in Salt Lake City, US, Scrunch AI specializes in AI-driven brand monitoring solutions. The company has completed one deal to date and raised USD 4.000 mn in Seed funding on March 8, 2025, from Mayfield. The founder has not been specified, nor is there information on previous ventures.Scrunch AI specializes in brand monitoring and optimization solutions designed for the evolving landscape influenced by artificial intelligence. The company’s core offerings include a comprehensive platform that enables marketers to track brand performance, optimize digital strategies, and enhance customer engagement through AI-driven insights. This platform addresses critical use cases such as improving search engine optimization (SEO), understanding consumer behavior, and refining the customer journey based on real-time data analytics. Scrunch AI serves a diverse clientele that spans various industries, including retail, e-commerce, and technology, with products marketed primarily to businesses in North America, Europe, and Asia. By leveraging AI technologies, Scrunch AI enhances its clients' abilities to connect with millions of consumers seeking personalized recommendations and advice.Scrunch AI operates on a subscription-based revenue model, where clients access its platform through various pricing tiers tailored to different business needs. Transactions typically occur directly between the company and its B2B clients, enabling firms to utilize Scrunch's tools for brand monitoring and optimization. The pricing structure is designed to accommodate a range of business sizes and includes options for entry-level packages as well as more comprehensive plans for larger enterprises. The primary revenue streams arise from subscriptions to their flagship platform, which includes features for journey mapping, insights generation, and resource optimization. Such arrangements ensure a consistent flow of revenue as clients renew their subscriptions to maintain access to Scrunch AI’s evolving capabilities.In March 2025, Scrunch AI raised USD 4.000 mn in Seed funding from Mayfield, which will be utilized to optimize how businesses appear in AI search. The company plans to expand its offerings with new features focusing on enhancing search engine visibility and user engagement. Scrunch AI is targeting expansion into European and Asian markets by the end of 2025, aiming to establish a stronger foothold in these regions and attract a wider range of clients.

## Funding rounds

- Series A, Jul 22, 2025, $15M — Mayfield Fund, Homebrew, Decibel
- Seed, Nov 14, 2024, $4M — Mayfield Fund

## Investors

- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Seed, Series A
- Homebrew (https://capitalatlas.ai/funds/homebrew) — Series A
- Decibel (https://capitalatlas.ai/funds/decibel) — Series A