# Scripted.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/scripted-com

- Industry: Consumer Services
- Headquarters: San Francisco, US
- Website: www.scripted.com
- Total disclosed funding: $14M
- Latest round: Series E (Nov 25, 2014)
- Investors on record: 4

## About

Scripted.com is a content marketing platform that offers AI-driven tools to optimize content creation, strategy, and intelligence for businesses across multiple industries.Scripted.com, founded in 2011, is based in San Francisco, US, providing a platform that supports content marketing initiatives. The company has undergone no significant pivots in its business strategy since inception. The founders, Lucy Batcup and Zachary Freer, established the firm, which is currently led by CEO Jeremy Bellinghausen. Scripted has successfully executed four deals, with the most recent being a Series E funding round on November 25, 2014, raising USD 8.8 mn led by Storm Ventures. The total amount raised by the company amounts to USD 8.8 mn, and its current valuation stands at USD 24.037 mn.Scripted offers a comprehensive platform that integrates Content Intelligence, Content Strategy, and scalable Content Production to enhance content marketing efforts for businesses across various industries. The core offerings include AI-driven content intelligence tools that analyze existing content, identify market gaps, and provide performance-based recommendations, competitor insights, and automated content ideas. These tools aim to streamline the content creation and distribution processes, enabling teams to generate high-quality, targeted content effortlessly. Scripted serves a diverse client base ranging from top brands and agencies to enterprises in sectors such as technology, healthcare, finance, and retail. Its products are accessible in North America, Europe, and Asia, addressing the content needs of a global clientele.Scripted's revenue model primarily revolves around subscription-based services, allowing clients to engage with the platform for access to its suite of content solutions. Companies may enter partnerships to leverage Scripted’s extensive network of subject matter expert writers and content strategists for their marketing campaigns. The pricing structure reflects the level of service and the volume of content required, enabling clients to select plans tailored to their specific content needs. This may involve solutions ranging from automated content generation to comprehensive engagement with Scripted’s team for strategic content development, including performance analytics and multi-channel distribution strategies designed to optimize content performance across various platforms.In November 2014, Scripted.com raised USD 8.8 mn in Series E funding led by Storm Ventures, with participation from AngelList, Crosslink Capital, and Redpoint Ventures. The company plans to utilize this funding to enhance its product offerings, with new tools for content analytics and strategy expected to launch in the upcoming year. Additionally, Scripted aims to expand into new markets across Europe and Asia by 2025, leveraging its innovative content solutions to capture a broader audience. This strategic growth is aligned with the company's objective to solidify its presence as a key player in the content marketing space.

## Funding rounds

- Series E, Nov 25, 2014, $8.8M — Redpoint Ventures, Storm Ventures, Crosslink Capital, AngelList
- Series D, Jun 4, 2013, $4.5M — Redpoint Ventures, Crosslink Capital
- Seed, Nov 28, 2011, $0.7M — Crosslink Capital

## Investors

- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Seed, Series D, Series E
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series D, Series E
- Storm Ventures (https://capitalatlas.ai/funds/storm-ventures) — Series E
- AngelList — Series E