# Screemo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/screemo

- Industry: Software
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.screemo.com
- Latest round: Seed (Apr 24, 2013)
- Investors on record: 1

## About

Screemo specializes in enhancing customer experiences in retail through innovative gamification solutions that bridge the physical and digital worlds, significantly improving customer engagement.Screemo develops gamification technology aimed at improving retail customer experiences. The company is headquartered in Tel Aviv-Yafo, Israel. Founded by experienced entrepreneurs, Screemo has pivoted its strategy to focus on integrating digital solutions into physical retail environments. In June 2014, Screemo received financing from returning investor AfterDox, with financial terms undisclosed. The company has executed a total of 4 deals since its inception.Screemo specializes in enhancing customer experiences in retail environments through innovative gamification solutions that seamlessly connect the physical and digital realms. The company has introduced several key products, notably the Huawei Pura 80 Series, launched on July 22, 2025, during the Fashion Next event in Bangkok, Thailand. This series emphasizes a combination of sleek design and advanced artificial intelligence capabilities to cater to a diverse clientele, including technology enthusiasts and retail businesses looking to modernize their customer engagement strategies. Additionally, Screemo has released products such as the Huawei smartphone lineup, which has gained traction in markets across Asia, including China, where Huawei recently regained its lead in the smartphone sector for the first time in four years. With devices designed to meet the demands of multitasking users—whether for work, online learning, photography, or casual gaming—Screemo aims to address the needs of individual consumers and businesses alike.Screemo generates revenue through a combination of direct-to-consumer sales and partnerships with retailers and wholesalers. The company’s pricing strategy includes offering flagship products, such as the Huawei Pura 80 Series and the Honor X70, which feature competitive pricing for high-performance specifications. Revenue is derived from both one-time purchases and potential subscription models associated with ongoing services or software updates. The transaction structure typically involves retailers distributing Screemo’s products, while direct sales channels serve a growing customer base of individual consumers. These structured partnerships and sales avenues allow Screemo to sustain its market presence and expand its reach within the technology sector.Screemo has plans for future growth that include the launch of new products designed to enhance retail customer experiences, with the Huawei Pura 80 Series already announced for release on July 22, 2025. The company aims to expand into additional markets across Asia, particularly focusing on regions with growing consumer technology demands. The financing received in June 2014 from AfterDox will support these initiatives, although specific allocations for product development and market expansion remain undisclosed.

## Funding rounds

- Seed, Apr 24, 2013 — M12

## Investors

- M12 (https://capitalatlas.ai/funds/m12) — Seed