# Scratch Financial

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/scratch-financial

- Industry: Financial Services
- Headquarters: Pasadena, US
- Website: www.scratchpay.com
- Total disclosed funding: $56M
- Latest round: Series C (May 5, 2023)
- Investors on record: 9

## About

Founded in 2016 and based in California, US, Scratch Financial, Inc. operates as an online payment platform that offers pet parents different payment plans for pet services. The company was founded by its CEO, John Keatley, and President, Caleb Morse. In September 2022, Scratch Financial, Inc. raised USD 35 million in Series C funding led by Norwest Venture Partners, Alumni Ventures Group, Digitalis Ventures, and Struck Capital.

Scratch Financial offers Scratchpay, a care now, pay later platform that offers various payment solutions, including digital and in-practice payment solutions specifically tailored for pet owners as well as veterinary medical facilities, veterinary clinics, and dental clinics, to cover the cost of pet care. The firm also offers Scratch Plan, a financing product that provides various payment plans that can be applied from a phone or desktop. In addition, the company offers a mobile application for both Android and iOS users.

The company generates revenue by offering its services on a subscription-based pricing plan. The plans include a scratch plan (bi-weekly), a scratch plan (12 months) plus, and a scratch plan (24 months).

The company plans to use the funds raised in September 2022 to accelerate the development of new technology.

## Funding rounds

- Series C, May 5, 2023 — Alumni Ventures Group
- Series C, Sep 20, 2022, $35M — Norwest Venture Partners, Industry Ventures, TTV Capital, Alumni Ventures Group, Struck Capital, Digitalis Ventures, SWS Venture Capital
- Series C, Feb 12, 2021 — Argonautic Ventures
- Series B, Feb 10, 2020 — Argonautic Ventures
- Series B, Oct 28, 2019, $15M — TTV Capital, Struck Capital, FJ Labs, Digitalis Ventures
- Series B, Jul 31, 2019 — FJ Labs, Argonautic Ventures
- Series A, Dec 6, 2018 — Argonautic Ventures
- Series A, May 31, 2018, $6.4M — TTV Capital, Struck Capital, Digitalis Ventures, SWS Venture Capital
- Seed, Jul 21, 2017 — Argonautic Ventures

## Investors

- Argonautic Ventures (https://capitalatlas.ai/funds/argonautic-ventures) — Seed, Series A, Series B, Series C
- TTV Capital (https://capitalatlas.ai/funds/ttv-capital) — Series A, Series B, Series C
- Struck Capital (https://capitalatlas.ai/funds/struck-capital) — Series A, Series B, Series C
- Digitalis Ventures (https://capitalatlas.ai/funds/digitalis-ventures) — Series A, Series B, Series C
- SWS Venture Capital (https://capitalatlas.ai/funds/sws-venture-capital) — Series A, Series C
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series B
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series C
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series C
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series C