# Scoville

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/scoville

- Industry: Internet
- Headquarters: London, UK
- Website: www.goscoville.com
- Total disclosed funding: $0.4M
- Latest round: Seed (Jun 1, 2009)
- Investors on record: 3

## About

Scoville is a financial services firm specializing in providing guidance on personal loans, particularly consumer loans in Norway. They offer tools and resources to aid informed borrowing decisions.Scoville, founded in 2010 and headquartered in London, UK, operates in the personal loan sector, delivering resources and insights tailored to Norwegian consumers. In December 2012, the company was acquired by Rundavoo from Daphni, Seedcamp, and Kima Ventures for an undisclosed amount. The company has engaged in two notable funding rounds, with its latest being a Seed round in which it raised USD 400,000, bringing the total amount raised to USD 400,000.Goscoville.com offers comprehensive information and guidance related to personal loans, focusing on consumer loans in Norway. The platform provides resources such as budgeting tools, loan calculators, and expert advice, helping clients from young adults to couples make informed borrowing decisions. Goscoville.com addresses the distinct needs of the local market, ensuring users understand the implications and benefits associated with consumer loans.Goscoville.com generates revenue through affiliate marketing partnerships and advertising income. By collaborating with various financial institutions, the firm provides comparative insights on loan products, earning referral fees when users apply for loans via the site's links. Although specific pricing plans are not detailed, the platform effectively connects consumers with lenders, facilitating transactions in the personal loan sector.The company plans to utilize its recent funding to further enhance its offerings and expand its market presence. Goscoville.com is looking to develop new tools aimed at improving user engagement and decision-making in personal finance. Following its most recent acquisition in December 2012, Scoville intends to explore opportunities in additional European markets, aiming to launch these initiatives by 2014.

## Funding rounds

- Seed, Jun 1, 2009, $0.4M — Seedcamp, Daphni, Kima Ventures

## Investors

- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed
- Daphni (https://capitalatlas.ai/funds/daphni) — Seed
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed