# Scout Analytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/scout-analytics

- Industry: Software
- Headquarters: Issaquah, US
- Website: www.scoutanalytics.com
- Total disclosed funding: $19M
- Latest round: Series C (Dec 1, 2006)
- Investors on record: 4

## About

Scout Analytics delivers in-depth research and analysis focused on the subscription economy, providing actionable insights for businesses to optimize their customer engagement and retention strategies.Scout Analytics specializes in analyzing subscription trends and customer behaviors in the subscription economy. Founded in Issaquah, US, the company was recently acquired by ServiceSource International, Inc. on January 22, 2014, for USD 32 mn. The total amount raised by the company is USD 32 mn, with a total of 7 deals completed since its inception. The founder's background is not specified, but the company has maintained a consistent focus on improving subscription models in various sectors.Scout specializes in delivering comprehensive research, analysis, and informative articles focused on the subscription economy, aiming to provide clients with actionable insights throughout the customer lifecycle. Their core offerings facilitate decision-making for businesses by analyzing subscription trends, customer behaviors, and market dynamics. The company serves a diverse client base, including businesses adopting subscription models across various sectors such as software, e-commerce, and media. Scout’s products are designed to support both established enterprises and startups looking to optimize their subscription strategies. Geographically, Scout markets its services to companies in North America, Europe, and parts of Asia, ensuring a wide reach in the subscription market landscape.Scout generates revenue primarily through subscription-based models, where clients pay for access to curated content, research reports, and analytical tools tailored to the subscription economy. Each subscription plan is designed to cater to different levels of engagement, allowing clients to select tiers based on their specific needs, such as access to exclusive articles, in-depth market analyses, or bespoke consulting services. This structure enables scalability and flexibility in transactions, accommodating diverse business sizes and sectors. Furthermore, Scout may partner with industry stakeholders to offer additional services, enhancing the value proposition of their flagship offerings. The focus on subscription and partnership models allows Scout to maintain a steady revenue stream while providing significant insights and support to its clients.Following its acquisition in January 2014, Scout Analytics aims to leverage the resources and capabilities of ServiceSource to enhance its product offerings. The company plans to develop new tools designed to facilitate better analytics for subscription businesses, with anticipated launches in the coming years. Additionally, Scout is targeting expansion into the Asia-Pacific region, aiming to penetrate this market by 2025. The recent acquisition funding will support these initiatives, ensuring Scout can enhance its analytical capabilities and expand its market presence.

## Funding rounds

- Series C, Dec 1, 2006, $11M — OVP Venture Partners, RRE Ventures, Ignition Partners, Citrix Systems, Inc.
- Series B, Nov 9, 2005, $8M — OVP Venture Partners, Ignition Partners

## Investors

- OVP Venture Partners (https://capitalatlas.ai/funds/ovp-venture-partners) — Series B, Series C
- Ignition Partners (https://capitalatlas.ai/funds/ignition-partners) — Series B, Series C
- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Series C
- Citrix Systems, Inc. — Series C