# Scotch

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/scotch

- Industry: Software
- Headquarters: Denver, US
- Website: www.scotchpos.com
- Total disclosed funding: $26M
- Latest round: Series A (Jun 4, 2026)
- Investors on record: 6

## About

Based in the US, Scotch is a tech company that specializes in providing integrated operating systems tailored for liquor retailers, enhancing their operational efficiency and customer engagement.Scotch is a technology firm established in 2024, headquartered in Denver, US. The company focuses on delivering integrated solutions for liquor retailers. In October 2025, Scotch raised USD 10 mn in Seed funding led by First Round Capital, with involvement from Lerer Hippeau Ventures, Toba Capital, and Watchfire Ventures. The total amount raised by the company is USD 10 mn from this funding round. Scotch offers an integrated operating system specifically designed for liquor retailers, positioning itself as a comprehensive solution that enhances operational efficiency and customer experience in the liquor retail sector. Its core offerings include a Point of Sale (POS) system, back-office management tools, and eCommerce capabilities. The platform enables liquor stores to optimize stock management, automate invoice processing, and access real-time analytics, which are crucial for making informed decisions. Customers benefit from features that facilitate faster transaction processing with reduced fees, streamlined inventory management, and the ability to sign up customers instantly, which is particularly useful during peak business hours. Scotch's solutions are tailored to meet the needs of liquor retailers across various geographical markets, including North America and parts of Europe, thereby addressing a significant gap in technology specifically designed for this industry.Scotch generates revenue through a subscription-based model, allowing liquor retailers to access its suite of products and services for a recurring fee. The firm's transaction structure includes partnerships with liquor retailers, where businesses utilize the POS system to facilitate sales, manage inventory, and access analytical insights. Retailers typically pay a subscription fee that encompasses both hardware and software services, with the possibility of variable costs associated with transaction processing. Scotch's flagship offerings, combining POS solutions with back-office functionalities, enable efficient day-to-day operations while ensuring compliance with industry regulations. The revenue model is structured to drive profitability for both the company and its clients, fostering a symbiotic relationship within the liquor retail ecosystem. In June 2026, Scotch raised USD 20 million in series A funding led by new investor VMG Partners, with participation from returning investors First Round Capital, Lerer Hippeau Ventures, and Toba Capital. The company will use the June 2026 funding to accelerate its product development and expand its engineering and go-to-market teams.

## Funding rounds

- Series A, Jun 4, 2026, $18M — VMG Partners, First Round Capital, Lerer Hippeau Ventures Management, Toba Capital
- Seed, Oct 13, 2025, $8M — First Round Capital, Lerer Hippeau Ventures, Toba Capital, Watchfire Ventures

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed, Series A
- Lerer Hippeau Ventures — Seed
- Toba Capital (https://capitalatlas.ai/funds/toba-capital) — Seed, Series A
- Watchfire Ventures (https://capitalatlas.ai/funds/watchfire-ventures) — Seed
- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Series A
- Lerer Hippeau Ventures Management (https://capitalatlas.ai/funds/lerer-hippeau-ventures-management) — Series A