# Scoopwhoop Media Pvt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/scoopwhoop-media-pvt

- Industry: Media
- Headquarters: Delhi, India
- Website: www.scoopwhoop.com
- Total disclosed funding: $5.9M
- Latest round: Series B (May 18, 2018)
- Investors on record: 2

## About

ScoopWhoop Media Pvt Ltd is a digital media company based in India, specializing in the creation and distribution of viral content that resonates with a younger audience across various online platforms.Founded in 2013 in Delhi, India, ScoopWhoop Media Pvt Ltd focuses on generating engaging digital content. The company has raised a total of INR 130.200 mn in funding through multiple rounds, with the latest being a SERIES B round led by Kalaari Capital. The firm was co-founded by Sattvik Mishra and Sriparna Tikekar, and is currently managed by CEO Bruno Montenegro. The company's valuation stands at INR 928.744 mn as of the most recent funding round, which took place on February 21, 2025.ScoopWhoop Media Pvt. Ltd. specializes in creating and disseminating trending viral stories across various digital platforms. Their core product offerings include engaging articles, listicles, and video content tailored to the interests of a diverse audience, primarily targeting younger demographics. The company focuses on themes relevant to contemporary culture, such as social issues, lifestyle trends, and entertainment, aiming to generate discussions and connect with users on a personal level. ScoopWhoop's content is widely consumed in India and has reached international audiences through social media channels, thus establishing a broad client base that includes individual consumers and partners in the digital advertising space. The company enhances user engagement through shareable and relatable content, accessible on various devices.ScoopWhoop generated revenue of INR 1,182,218.50 in 2023. The company's revenue model is primarily driven by digital advertising and partnerships, collaborating with brands to create sponsored content that aligns with their editorial voice. This approach not only attracts significant web traffic but also allows for potential direct-to-consumer transactions through subscription-based content or exclusive features, aimed at enhancing user experience. In the same year, the company reported an EBITDA of INR -871,219.90.In February 2025, WLDD, a portfolio company of Negen Capital Services, acquired ScoopWhoop Media Pvt Ltd from The Good Glamm Group and L'Occitane International S.A. The acquisition could lead to new product developments and growth strategies targeting expansion into new markets. Specific plans for upcoming products or geographic expansion have not been disclosed, but the recent funding is likely intended to support these initiatives, enhancing ScoopWhoop's position in the digital media landscape.

## Funding rounds

- Series B, May 18, 2018, $1.9M — Kalaari Capital
- Series B, Dec 26, 2017, $0.3M — Kalaari Capital
- Series A, Nov 17, 2015, $3.7M — Kalaari Capital, AdvantEdge Founders

## Investors

- Kalaari Capital (https://capitalatlas.ai/funds/kalaari-capital) — Series A, Series B
- AdvantEdge Founders (https://capitalatlas.ai/funds/advantedge-founders) — Series A