# Science

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/science

- Industry: Financial Services
- Headquarters: Santa Monica, US
- Website: www.science-inc.com
- Total disclosed funding: $10M
- Latest round: Series A (Nov 1, 2011)
- Investors on record: 3

## About

Science, Inc. is a consumer-focused company that builds and invests in brands leveraging innovative technologies and data insights to enhance market presence and consumer engagement.Founded in 2011 and headquartered in Santa Monica, US, Science, Inc. specializes in developing consumer-oriented businesses. The company was established by a diverse group of founders including Alex Kehr, Anna Peregon, and Rahul Bhandari, who is currently the CEO. Science, Inc. has raised a total of USD 40.00 mn across three funding rounds, with the most recent being a VENTURE DEBT round of USD 20.00 mn led by Silver Lake on February 18, 2015.Science, Inc. specializes in building and investing in consumer-focused companies that leverage innovative technologies and data-driven insights. Their core product offerings encompass a diverse range of brands that address evolving market demands, enhancing consumer experiences and creating new economic opportunities. By utilizing Science's comprehensive platform, companies within their portfolio are equipped to identify trends and consumer preferences, which informs product development and marketing strategies. The end users of these products range from everyday consumers to businesses seeking to improve their service offerings. Science's portfolio is designed to serve various geographical markets, including North America, Europe, and select markets in Asia, reflecting a global outreach aimed at fostering brand growth.The revenue model for Science, Inc. is structured around strategic investments and partnerships within its portfolio companies, facilitating business transactions that span various channels. These transactions occur predominantly through direct-to-consumer sales, B2B engagements, and collaborative partnerships with retailers and wholesalers. Each company within the portfolio may offer a distinct pricing strategy tailored to its market segment, reflecting the unique value propositions of their flagship products and services. While specific pricing details are not disclosed, the revenue generated from these transactions contributes to the overall growth and sustainability of the brands under Science's management. This multifaceted approach to revenue ensures that the organization remains agile and responsive to marketplace dynamics.Science, Inc. plans to use the recent VENTURE DEBT funding of USD 20.00 mn to support the design and launch of new products aimed at enhancing their portfolio offerings. The company is also targeting expansion into new markets, notably in Asia and Europe, with plans to establish a presence by the end of 2023. These initiatives reflect Science's commitment to leveraging funding for growth and market penetration.

## Funding rounds

- Series A, Nov 1, 2011, $10M — Rustic Canyon Partners, TomorrowVentures, White Star Capital

## Investors

- Rustic Canyon Partners (https://capitalatlas.ai/funds/rustic-canyon-partners) — Series A
- TomorrowVentures (https://capitalatlas.ai/funds/tomorrowventures) — Series A
- White Star Capital (https://capitalatlas.ai/funds/white-star-capital) — Series A