# Science

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/science-2

- Industry: Financial Services
- Headquarters: Santa Monica, US
- Website: www.science-inc.com
- Total disclosed funding: $10M
- Latest round: Series A (Nov 16, 2011)
- Investors on record: 5

## About

Based in the US, Science Inc. is a provider of innovative consumer brand solutions, facilitating investment opportunities and trend analysis to enhance market engagement and accessibility.Founded in 2011 in Santa Monica, US, Science Inc. specializes in building and investing in consumer brands. The company has pivoted its strategy towards nurturing brands from inception and has completed three deals, with its most recent funding round being a Venture Debt of USD 20.00 mn on February 19, 2015, led by investor Silver Lake. The founders of the company include Alex Kehr, Greg Gilman, Joachim Berose, Peter Pham, and Priscilla Guevara, with Michael Jones currently serving as CEO.Science Inc. focuses on developing and investing in innovative consumer brands that meet changing market needs. The company utilizes its extensive platform to identify trends and insights to guide its investment strategies. This enables Science to foster brand development while enhancing consumer experiences through technology-driven solutions. Its offerings aim to improve consumer engagement and product accessibility across various sectors, mainly targeting emerging start-ups and established brands in North America, with a growing footprint in European and Asian markets.Science Inc. generates revenue by forming strategic investments and partnerships with the consumer brands within its portfolio. The company builds long-term relationships often structured through equity stakes and performance-based agreements. Revenue is derived from direct partnerships and collaborations that provide capital and resources for brand growth. Although specific pricing plans and financial figures are confidential, flagship brands are expected to significantly contribute to revenue via direct-to-consumer sales and wholesale distribution.Science Inc. plans to leverage recent funding to bolster its investment in new product lines and expand into additional markets. The funds raised in February 2015 from the Venture Debt round are intended to support initiatives aimed at brand development and market engagement. The company anticipates launching several new products in the coming years, while strategically targeting expansion into European and Asian markets to increase its global presence.

## Funding rounds

- Series A, Nov 16, 2011, $10M — Rustic Canyon Partners, Wavemaker Partners, TomorrowVentures, White Star Capital, Social Capital PEP Management

## Investors

- Rustic Canyon Partners (https://capitalatlas.ai/funds/rustic-canyon-partners) — Series A
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Series A
- TomorrowVentures (https://capitalatlas.ai/funds/tomorrowventures) — Series A
- White Star Capital (https://capitalatlas.ai/funds/white-star-capital) — Series A
- Social Capital PEP Management — Series A