# SchooLa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/schoola

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.schoola.com
- Total disclosed funding: $5.1M
- Latest round: Series E (Jul 12, 2013)
- Investors on record: 1

## About

SchooLa Inc. specializes in the resale of gently used clothing and accessories, promoting sustainable fashion through an e-commerce platform that supports charitable initiatives.Founded in 2011 and headquartered in San Francisco, US, SchooLa Inc. operates a platform for reselling second-hand apparel. The company has completed four deals, with its most recent funding round taking place on April 18, 2016, when it raised USD 3.63 mn. Fitri Arlinkasari founded SchooLa, focusing on fostering eco-friendly practices in fashion.SchooLa is primarily focused on the resale of gently used clothing and accessories, targeting the sustainable fashion market. The company operates by accepting donations of pre-owned apparel, which are then curated and sold through their online platform. This model not only promotes conscious consumerism but also addresses the growing demand for eco-friendly shopping alternatives. SchooLa’s offerings include a diverse range of products, appealing to a broad customer base that includes budget-conscious shoppers, environmentally aware consumers, and individuals seeking unique fashion items. The company's services extend beyond individual consumers to support charitable initiatives, as proceeds from sales often benefit schools and educational programs. Although primarily serving the U.S. market, SchooLa has the potential to reach internationally through online sales, leveraging the global interest in sustainable fashion.SchooLa's revenue generation is largely driven by the e-commerce model, where transactions occur via direct-to-consumer sales of second-hand clothing. Customers engage with the platform by browsing and purchasing items, contributing to a revenue stream that revolves around individual sales transactions. The structure typically involves a straightforward pricing model, where each item is listed at a specific price point based on its condition and brand. SchooLa's operational model also includes partnerships with schools, allowing them to benefit from a portion of the proceeds from sales, thereby fostering community support through fashion. While detailed pricing plans or specific revenue figures are not disclosed, the company’s emphasis on affordability and sustainability positions it favorably within the second-hand retail market.In April 2016, SchooLa Inc. raised USD 3.63 mn in venture funding to support its growth initiatives. The company plans to develop new product lines focused on enhancing its offerings in sustainable fashion. There are intentions to expand into international markets, leveraging the increasing global interest in eco-friendly alternatives by 2025. The funding will be utilized to enhance their online platform and marketing strategies to effectively reach these new regions.

## Funding rounds

- Series E, Jul 12, 2013, $5.1M — SB Investment Advisers

## Investors

- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series E