# SchlagerPlanet.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/schlagerplanet-com

- Industry: Software
- Headquarters: Munich, Germany
- Website: www.schlagerplanet.com
- Latest round: Series B (May 2, 2013)
- Investors on record: 3

## About

SchlagerPlanet.com serves as a premier online platform dedicated to Schlager and folk music, offering fans extensive news, artist interviews, and multimedia content to enhance their experience with German-language entertainment.Founded in 2013 and headquartered in Munich, Germany, SchlagerPlanet.com focuses on the Schlager and folk music genre, providing a dedicated space for fans. The company has successfully completed 2 deals, with its most recent deal occurring on May 2, 2013. SchlagerPlanet.com has not publicly disclosed any notable changes or pivots in its business strategy since its inception.SchlagerPlanet operates as an online portal dedicated to Schlager, folk music, and German-language entertainment music, delivering a wide array of content related to artists and events within these genres. The platform primarily serves fans and enthusiasts by providing the latest news, interviews, concert information, and insights into various artists' lives, including well-known figures such as Helene Fischer, Roland Kaiser, and Beatrice Egli. Key offerings also include multimedia content such as videos, articles, and updates on music releases, which cater to music lovers seeking to stay informed about their favorite stars. The customer base predominantly consists of German-speaking audiences, with a geographical market focus that extends across Germany, Austria, and Switzerland, capitalizing on the popularity of Schlager and folk music in these regions.SchlagerPlanet generates revenue through various forms of content engagement and partnerships within the music industry. The business model encompasses direct-to-consumer transactions, where users access premium content, concert tickets, and merchandise related to featured artists. Additionally, the company may engage in partnerships with music labels, event organizers, and other entities to promote concerts and releases, creating a symbiotic relationship that enhances both visibility and profitability. Revenue from advertising partnerships further supports the platform, as brands look to target the engaged audience passionate about Schlager and folk music. While specific pricing plans or transaction structures for services are not disclosed, the combination of content offerings and strategic partnerships lays a robust foundation for revenue generation.On May 2, 2013, SchlagerPlanet.com raised an undisclosed amount of Series B financing from returning investor Bayern Kapital, with participation from Whitestone Communication Networks Ltd and HR Alpha Venture Partners. This funding is anticipated to support the development of new products and enhance the platform's capabilities in delivering high-quality content. SchlagerPlanet.com aims to expand into new markets, specifically targeting audiences in Switzerland by the end of 2023, while also exploring opportunities in the broader European market to increase its reach.

## Funding rounds

- Series B, May 2, 2013 — Bayern Kapital, HR Alpha Venture Partners, Whitestone Communication Networks Ltd
- Series A, Dec 1, 2011 — Bayern Kapital

## Investors

- Bayern Kapital (https://capitalatlas.ai/funds/bayern-kapital) — Series A, Series B
- HR Alpha Venture Partners (https://capitalatlas.ai/funds/hr-alpha-venture-partners) — Series B
- Whitestone Communication Networks Ltd — Series B