# scheme verge

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/scheme-verge

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.schemeverge.com/
- Total disclosed funding: $3M
- Latest round: Series B (Apr 26, 2022)
- Investors on record: 6

## About

Based in Japan, scheme verge, Inc. is an innovative urban development company that leverages advanced technological solutions to enhance smart city initiatives and improve urban living.Founded in 2018 in Tokyo, Japan, scheme verge, Inc. specializes in urban development through its flagship platform, Horai. The company has engaged in a total of 3 deals, with the most recent one occurring on April 26, 2022. In this deal, they raised JPY 70 million in Series B funding from Mitsubishi UFJ Capital and THE SANKEI BUILDING CO., LTD., bringing their total amount raised to JPY 70 million and current company valuation to JPY 1,128.176 million.Scheme Verge operates primarily in the smart city sector, focusing on urban development through advanced technological solutions. Their core product, Horai, functions as a comprehensive platform designed to enhance customer understanding and engagement for local businesses. By leveraging data-driven area management, Horai integrates various services and content offerings tailored to meet consumer demands, thereby facilitating improved customer experiences. The platform collaborates with a diverse range of partners, including real estate companies, transportation authorities, local commerce groups, and even international events, to optimize urban mobility, connectivity, and real estate utilization. The primary geographical markets for their products include urban areas in Japan and potentially other global cities seeking to implement smart city technologies.Scheme Verge's revenue model is centered around partnerships and service subscriptions. Their flagship product, Horai, is offered through a subscription-based model that allows businesses to access the platform's features and analytics in exchange for a recurring fee. Transactions between Scheme Verge and its clients involve service agreements that typically include tailored solutions for urban development challenges. Clients, which may range from municipal governments to private sector companies, pay for access to data analytics, urban planning insights, and customer engagement tools that Horai provides. Specific pricing plans for these services are structured to reflect the various levels of functionality and support required by different clients, enhancing the overall efficacy of urban management initiatives.In April 2022, scheme verge, Inc. raised JPY 70 million in Series B funding, which will be utilized to improve and strengthen their products and services, along with the overall business structure. The company is currently designing new features for the Horai platform aimed at expanding its capabilities and enhancing user experience. Additionally, scheme verge plans to explore new markets outside of Japan, targeting urban areas in other global cities by the end of 2023.

## Funding rounds

- Series B, Apr 26, 2022, $0.5M — Mitsubishi UFJ Capital, THE SANKEI BUILDING CO., LTD.
- Series B, Sep 10, 2021, $2M — Energy & Environment Investment, Samurai Incubate, YMFG Capital
- Series A, Oct 19, 2020, $0.5M — Deepcore

## Investors

- Deepcore (https://capitalatlas.ai/funds/deepcore) — Series A
- Energy & Environment Investment (https://capitalatlas.ai/funds/energy-environment-investment) — Series B
- Samurai Incubate (https://capitalatlas.ai/funds/samurai-incubate) — Series B
- YMFG Capital (https://capitalatlas.ai/funds/ymfg-capital) — Series B
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series B
- THE SANKEI BUILDING CO., LTD. — Series B