# Scentials Beauty Care and Wellness Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/scentials-beauty-care-and-wellness-pvt

- Industry: Consumer Products
- Headquarters: Mumbai, India
- Website: www.scentialsworld.com
- Total disclosed funding: $9.3M
- Latest round: Series A (Jul 29, 2022)
- Investors on record: 3

## About

Scentials Beauty Care and Wellness Pvt. Ltd. is a luxury fragrance company specializing in high-quality perfumes. Their offerings cater to a diverse clientele seeking unique and sophisticated scent experiences.Founded in 2017, Scentials Beauty Care and Wellness Pvt. Ltd. is based in Mumbai, India, and focuses on creating premium perfumes. The company has executed four deals, with the most recent funding occurring on July 29, 2022, when they raised INR 40 million in a Series A round led by TIW Private Equity. The total amount raised by the company stands at INR 40 million, with a current valuation of INR 1694.451 million. Jinesh Mehta is the founder of the company.Scentials World, under the company name, offers a variety of premium perfumes, including the Eau De Parfums: Lucifer, Rebellion, White Fang, and Black. Each fragrance features distinct scent profiles designed to appeal to consumers seeking sophisticated luxury. The products are marketed in international markets, primarily targeting fragrance enthusiasts in Southeast Asia, the Middle East, and select Western countries.In the most recent financial year 2023, Scentials Beauty Care and Wellness Pvt. Ltd. generated revenue of INR 1,574,293.70. The company's EBITDA for the same year was INR -1,699,527.90.The company plans to utilize the funds raised in the Series A round to support the development of new perfume lines and expand into additional markets. Specific target regions for growth include Europe and North America, with an anticipated entry by 2024. Recent funding will facilitate new product design initiatives and bolster marketing efforts as the company seeks to enhance its brand presence in these key markets.

## Funding rounds

- Series A, Jul 29, 2022, $0.5M — TIW Private Equity
- Series A, Feb 3, 2021, $5.2M — TIW Private Equity
- Series A, May 27, 2019, $3.6M — Unilever Ventures, Swag Fashions Hub Pvt. Ltd

## Investors

- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series A
- Swag Fashions Hub Pvt. Ltd — Series A
- TIW Private Equity (https://capitalatlas.ai/funds/tiw-private-equity) — Series A