# Scent Library

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/scent-library

- Industry: Consumer Products
- Headquarters: Beijing, China
- Latest round: Series A (Mar 8, 2017)
- Investors on record: 2

## About

Established in 2009 and based in Beijing, China, Scent Library is a care product brand that focuses on fragrant products, providing perfume, home fragrance, and fragrance body care. The founder Ms. Xiaozhi Lou graduated from the Contemporary Art Department of the University of Auckland, New Zealand, and the co-founder Zhuangzhuang Han graduated from the Central Academy of Fine Arts. In 2015, it opened its Tmall store. In 2018, the perfume annual sales exceeded 1 million bottles in Tmall store. In 2019, the company developed a product  collaboration with a brand known as White rabbit that sold 14,000 pieces in 10 minutes, and 1.8 billion exposures on online were obtained within 30 days. It adopted offline and online sales model. The company has approximately 80 offline stores and e-commerce sales platforms on Douyin, Xiaohongshu, and other types of live e-commerce platforms.

The company provides perfume, home fragrance, and fragrance body care. Perfume contains the kind of 145 fragrances. Home fragrance includes fragrances candles, fragrance cans, and car fragrances. Fragrance body care includes shower gel, body lotion, hand cream, shampoo, etc.

The company plans to develop fragrance products based on Chinese culture, build experiential consumption scenarios through online and offline linkage, promote the optimization and integration of international supply chains, and build teams.

## Funding rounds

- Series A, Mar 8, 2017 — Zero2IPO Ventures, Tiantu Capital
- Angel, Feb 26, 2016 — Zero2IPO Ventures

## Investors

- Zero2IPO Ventures (https://capitalatlas.ai/funds/zero2ipo-ventures) — Angel, Series A
- Tiantu Capital (https://capitalatlas.ai/funds/tiantu-capital) — Series A