# Scanbuy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/scanbuy

- Industry: Software
- Headquarters: New York, US
- Website: www.scanbuy.com
- Total disclosed funding: $21M
- Latest round: Series C (Apr 13, 2011)
- Investors on record: 4

## About

Scanbuy, Inc. is a mobile marketing solutions provider specializing in interactive consumer experiences. It enhances product transparency and engagement through advanced Smart Packaging and QR Code platforms.Scanbuy, Inc. was founded in 2008 and operates from New York, US. The company provides innovative solutions for mobile marketing, focusing on enhancing consumer interaction with products. The founder, Avi Outmezguine, has a background in technology and entrepreneurship. In May 2013, Scanbuy raised USD 5.26 mn from investors, bringing its total funding to USD 5.26 mn through 7 deals.Scanbuy specializes in mobile marketing solutions, offering core products such as Smart Packaging and QR Code engagement platforms. These solutions aim to enhance product transparency and consumer interaction by delivering essential information directly to users. The Smart Packaging solution caters to retailers and brands globally, while the QR Code platform connects consumers to e-commerce opportunities, supporting customer acquisition and deeper product insights across various markets.Scanbuy generates revenue from B2B partnerships and direct-to-consumer sales through subscription-based services and one-time engagements. Its clients include brands and retailers implementing Smart Packaging and QR Code solutions. The company charges for access to its platforms and the development of specific marketing campaigns, aligning its financial structure with industry standards and consumer demands.Following its most recent financing of USD 5.26 mn in May 2013, Scanbuy plans to develop new products aimed at enhancing consumer engagement through mobile marketing. The company is also targeting expansion into new markets, focusing on regions where mobile marketing is on the rise. The recent funding will support initiatives to enhance its Smart Packaging technology and broaden its QR Code engagement services.

## Funding rounds

- Series C, Apr 13, 2011, $3.7M — Hudson Ventures Partners, Masthead Venture Partners, Motorola Solutions Venture Capital
- Series B, Dec 11, 2009, $0.3M — Hudson Ventures Partners, Masthead Venture Partners
- Series B, Oct 19, 2007, $6.8M — Longworth Venture Partners, Hudson Ventures Partners, Masthead Venture Partners
- Series B, Dec 1, 2006, $5.6M — Longworth Venture Partners, Hudson Ventures Partners, Masthead Venture Partners
- Series B, Sep 15, 2006, $3.5M — Longworth Venture Partners, Hudson Ventures Partners, Masthead Venture Partners
- Series A, Apr 13, 2005, $1M — Hudson Ventures Partners

## Investors

- Hudson Ventures Partners (https://capitalatlas.ai/funds/hudson-ventures-partners) — Series A, Series B, Series C
- Longworth Venture Partners (https://capitalatlas.ai/funds/longworth-venture-partners) — Series B
- Masthead Venture Partners (https://capitalatlas.ai/funds/masthead-venture-partners) — Series B, Series C
- Motorola Solutions Venture Capital (https://capitalatlas.ai/funds/motorola-solutions-venture-capital) — Series C