# SayurBox

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sayurbox

- Industry: Internet
- Headquarters: Jakarta, Indonesia
- Website: www.sayurbox.com/
- Total disclosed funding: $135M
- Latest round: Series C (Mar 21, 2022)
- Investors on record: 11

## About

SayurBox, based in Indonesia, operates a platform that efficiently connects consumers with fresh produce and grocery items sourced directly from local farmers, enhancing food accessibility and sustainability in urban areas.Founded in 2017, PT Kreasi Nostra Mandiri, known as SayurBox, specializes in the direct distribution of fresh produce and groceries in Jakarta, Indonesia. The company has successfully raised a total of USD 120.00 mn in Series C funding, with participation from investors such as Alpha JWC Ventures, Astra International, and International Finance Corporation. Amanda Cole serves as the CEO and is one of the co-founders, contributing her expertise from previous ventures to drive the company's growth. SayurBox has completed a total of 7 deals, with the most recent funding round occurring on March 21, 2022.SayurBox provides a comprehensive platform focused on the distribution of fresh produce and grocery items, facilitating a streamlined supply chain from local farmers to urban consumers. Their diverse product offerings include a variety of fruits, vegetables, and grocery staples, sourced directly to ensure quality and freshness while supporting local agriculture. The service primarily targets urban customers seeking convenient access to high-quality produce, addressing food accessibility and sustainability challenges in cities like Jakarta and Surabaya.The revenue model for SayurBox is built on direct-to-consumer sales through their user-friendly platform, allowing customers to select products and schedule deliveries. Revenue is generated from the sale of individual items, with competitive pricing strategies for flagship offerings such as seasonal fruits and organic vegetables. Their partnerships with local farmers enable a consistent supply chain, enhancing their ability to meet market demand while fostering community engagement.Following the recent Series C funding of USD 120.00 mn raised in March 2022, SayurBox aims to reinforce its existing markets and expand into new cities across Indonesia. The funding will support strategic initiatives to strengthen their supply chain and enhance operational efficiencies. Additionally, they plan to introduce new product lines aimed at enhancing customer choice and engagement, although specific product details and release dates have yet to be disclosed.

## Funding rounds

- Series C, Mar 21, 2022, $120M — International Finance Corporation, Northstar Group, Global Brain, Astra International, Syngenta Ventures, Alpha JWC Ventures
- Series B, Apr 21, 2021, $15M — Global Brain, Astra International, Syngenta Ventures, Ondine Capital, Strategic Year
- Seed, Jan 22, 2018 — Patamar Capital, Insignia Ventures Partners
- Seed, May 8, 2017, $0.1M — Plug and Play

## Investors

- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Patamar Capital (https://capitalatlas.ai/funds/patamar-capital) — Seed
- Insignia Ventures Partners (https://capitalatlas.ai/funds/insignia-ventures-partners) — Seed
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series B, Series C
- Astra International — Series B, Series C
- Syngenta Ventures (https://capitalatlas.ai/funds/syngenta-ventures) — Series B, Series C
- Ondine Capital (https://capitalatlas.ai/funds/ondine-capital) — Series B
- Strategic Year (https://capitalatlas.ai/funds/strategic-year) — Series B
- International Finance Corporation — Series C
- Northstar Group (https://capitalatlas.ai/funds/northstar-group) — Series C
- Alpha JWC Ventures (https://capitalatlas.ai/funds/alpha-jwc-ventures) — Series C