# Saylent Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/saylent-technologies

- Industry: Financial Services
- Headquarters: Franklin, US
- Website: www.saylent.com
- Total disclosed funding: $3.7M
- Latest round: Series C (Oct 20, 2014)
- Investors on record: 2

## About

Saylent Technologies, Inc. specializes in marketing automation solutions tailored for financial institutions, enhancing consumer engagement through advanced analytics and streamlined digital experiences.Saylent Technologies, Inc. provides marketing automation solutions for financial institutions, facilitating improved consumer engagement and service delivery. The company was founded by Tyson Nargassans, who also serves as the CEO. Saylent is headquartered in Franklin, US. The company raised USD 2.00 mn in Series C funding on October 20, 2014, from the Venture Capital Fund of New England, bringing the total amount raised to USD 2.00 mn and valuing the company at USD 25.29 mn post-money.Saylent's MeridianLink Engage is a marketing automation platform specifically designed for financial institutions. It offers a cloud-based loan origination software and digital account opening tools to streamline lending processes for banks and credit unions. The platform integrates with the MeridianLink One product suite, providing data-driven insights and advanced analytics capabilities for targeted marketing campaigns that enhance revenue and strengthen customer relationships, serving a diverse client base across North America.The revenue model for MeridianLink Engage operates on a subscription basis, where financial institutions subscribe to the platform's marketing automation and loan origination services. The transactional structure involves B2B engagements that allow clients to manage marketing campaigns effectively, utilizing advanced segmentation and real-time analytics to execute personalized campaigns across various channels. Specific pricing plans for individual products have not been disclosed, but the platform aims to deliver value through enhanced marketing outcomes and operational efficiencies.Saylent Technologies, Inc. plans to utilize the Series C funding raised in October 2014 to further develop its product offerings and enhance its market presence. The company is focused on expanding its reach into untapped markets within North America, leveraging its marketing automation solutions to meet the evolving needs of financial institutions. Recent funding will support product development and expansion initiatives, emphasizing the importance of digital transformation strategies in the financial services sector.

## Funding rounds

- Series C, Oct 20, 2014, $2M — Venture Capital Fund of New England
- Series B, Mar 31, 2010, $0.2M — Venture Capital Fund of New England
- Series A, Mar 12, 2007, $1.5M — Venture Capital Fund of New England, Seed Venture Finance

## Investors

- Venture Capital Fund of New England (https://capitalatlas.ai/funds/venture-capital-fund-of-new-england) — Series A, Series B, Series C
- Seed Venture Finance (https://capitalatlas.ai/funds/seed-venture-finance) — Series A