# Savored

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/savored

- Industry: Internet
- Headquarters: New York, US
- Website: www.savored.com
- Total disclosed funding: $3M
- Latest round: Series A (Jan 10, 2011)
- Investors on record: 3

## About

Savored, now part of Groupon, offers a unique platform for restaurant reservations, enhancing dining experiences by allowing users to discover and secure reservations at a variety of dining establishments.Savored operates as a restaurant reservation service that enhances consumer dining experiences. The company was acquired by Groupon in September 2012 for an undisclosed amount. Founded in New York, US, it has undergone a strategy shift to integrate its services into the Groupon platform, widening its reach and audience. The acquisition has positioned Savored to leverage Groupon's extensive customer base for greater visibility and accessibility. The latest funding round was a Series A, led by Hearst Ventures, raising a total of USD 3.00 mn. The firm has participated in three deals to date.Savored, now integrated with Groupon, specializes in providing restaurant reservation services aimed at enhancing dining experiences for consumers. The core offering allows users to discover top dining establishments and secure valuable reservations through a streamlined process. Customers are guided through several steps: visiting the Groupon website, searching for reservations, and browsing available options to make purchases and confirm bookings. The service primarily targets urban markets where dining out is prevalent, catering to a diverse clientele that includes food enthusiasts, busy professionals, and groups celebrating special occasions. By utilizing an online platform, Savored effectively connects diners with a variety of restaurants, ranging from casual eateries to upscale dining venues, thus addressing the common challenge of securing timely reservations.Savored generates revenue through transaction-based interactions occurring on the Groupon platform. Customers typically engage in a direct-to-consumer model, where they browse restaurant offerings and make reservations by purchasing deals or packages. This structure allows for flexibility in pricing, as users can access various promotions or discounted rates on reservations. The company’s flagship service revolves around securing reservations at sought-after restaurants, which incentivizes usage and repeat business. The revenue model is bolstered by partnerships with restaurants that benefit from increased foot traffic and visibility on the platform, thus creating a mutually beneficial relationship that enhances the dining experience for consumers while driving revenue for both Savored and its restaurant partners.Following the acquisition by Groupon in September 2012, Savored is expected to utilize its integration into the Groupon platform to enhance its service offerings and expand its customer base. Future growth initiatives may include the development of new product features aimed at improving user experience and potentially expanding into new geographic regions to tap into underserved markets. The recent funding will support these initiatives, aligning Savored's services with Groupon's strategic goals to dominate the online reservation space.

## Funding rounds

- Series A, Jan 10, 2011, $3M — GrandBanks Capital, Primary Venture Partners, Hearst Ventures

## Investors

- GrandBanks Capital (https://capitalatlas.ai/funds/grandbanks-capital) — Series A
- Primary Venture Partners (https://capitalatlas.ai/funds/primary-venture-partners) — Series A
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series A