# Sauce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sauce

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.mobidoo.co/
- Total disclosed funding: $7.2M
- Latest round: Series B (Jun 2, 2021)
- Investors on record: 13

## About

Based in Seoul, South Korea, and founded in 2013, mobidoo doing business as Sauce, operates as a developer and provider of live commerce solution platforms. In September 2023, Sauce raised KRW 7 billion in venture funding from VPlatform investment and Kiwoom Investment, with participation from Hana Securities and SBI Investment Korea. The firm as of June 2023, has over 60 clients including Coca-Cola, Samsung, LG U+, ABC Mart, etc. with over 400 million viewers, and is led by its CEO, David Yun-hee Lee.

The company through its platform offers shoppable video technology, performance marketing, and content production, empowering brands and retailers to enhance user engagement and drive conversions. The live commerce solutions offered by the mobidoo are SauceFlex, SauceAd, and SauceMakers, for global brands and retailers. SauceFlex is a live commerce solution that integrates with existing e-commerce platforms, providing advanced data analysis, customizable user interfaces, and video streaming. Sauce Ad is a real-time targeted marketing solution that helps brands reach their desired audience during live streams. Sauce Makers specializes in branded content production, creating engaging live online variety shows and original series.

The company generates its revenue by offering its solutions under different subscription packages such as SauceMakers Basic package at KRW 1,500,000, Prime package at KRW 3,500,00, Premium package at KRW 5,500,000, etc. 

The company will use the September 2023 funding to expand globally by advancing technology and expanding service capabilities, including accelerating the maximization of customer inflow and conversion into the mall based on shoppable video technology.

## Funding rounds

- Series B, Jun 2, 2021, $5.4M — SBI Investment Korea, Shinhan Capital, SparkLabs Accelerator, FuturePlay, T.S. Investment, Samsung NEXT Ventures, KB Securities, Hana Securities, Lotte Ventures, Mobidays Inc.
- Series A, Dec 20, 2018, $1.8M — Woori Bank, Samsung NEXT Ventures, Lotte Accelerator, LINK Asset Partners

## Investors

- Woori Bank — Series A
- Samsung NEXT Ventures (https://capitalatlas.ai/funds/samsung-next-ventures) — Series A, Series B
- Lotte Accelerator — Series A
- LINK Asset Partners — Series A
- SBI Investment Korea (https://capitalatlas.ai/funds/sbi-investment-korea) — Series B
- Shinhan Capital (https://capitalatlas.ai/funds/shinhan-capital) — Series B
- SparkLabs Accelerator (https://capitalatlas.ai/funds/sparklabs-accelerator) — Series B
- FuturePlay (https://capitalatlas.ai/funds/futureplay) — Series B
- T.S. Investment (https://capitalatlas.ai/funds/t-s-investment) — Series B
- KB Securities (https://capitalatlas.ai/funds/kb-securities) — Series B
- Hana Securities (https://capitalatlas.ai/funds/hana-securities) — Series B
- Lotte Ventures (https://capitalatlas.ai/funds/lotte-ventures) — Series B
- Mobidays Inc. — Series B