# Satisfi Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/satisfi-labs

- Industry: Software
- Headquarters: Tampa, US
- Website: www.satisfilabs.com/
- Total disclosed funding: $7.6M
- Latest round: Series A (Sep 7, 2021)
- Investors on record: 8

## About

Satisfi Labs, Inc. is a US-based company specializing in a Conversational Experience Platform that enhances customer engagement through automated interactions and personalized support solutions.Founded in 2016 and headquartered in Tampa, US, Satisfi Labs, Inc. provides innovative solutions for customer engagement. The company has raised a total of USD 3.00 mn, with Series A being the latest funding round led by Florida Funders, supported by investors including Google Assistant Investments and Major League Baseball Players Association. The most recent deal took place on January 27, 2025, providing growth capital to fuel global expansion and product development. The company counts founders Don White, Donny He/Him, Randall Newman, and Rungson Samroengraja among its leadership team, with Don White serving as CEO.Satisfi Labs offers a comprehensive Conversational Experience Platform designed to facilitate dynamic and personalized interactions across various customer engagement channels. Central to their offerings is the AI Agent Engine, which automates customer conversations, enables consistent messaging, and transitions seamlessly between AI and live agents for complex inquiries. The platform also includes a Marketing Engine for managing outbound campaigns and a Live Agent Engine for human support, catering to sectors such as sports organizations, cultural attractions, and destination marketing organizations. Their solutions aim to enhance customer loyalty, improve staff productivity, and generate revenue through real-time engagement, serving clients primarily in North America and Europe, with customers including Premiership Rugby and Mississippi State University.Satisfi Labs generates revenue through a subscription-based model that provides varying tiers of access to its Conversational Experience Platform. Clients enter into service agreements that encompass the AI Agent Engine, Marketing Engine, and Live Agent Engine, with pricing structured according to specific business needs. This recurring revenue model ensures a stable income stream while allowing clients to improve their customer engagement practices consistently. The company also provides actionable insights from customer interactions, fostering long-term relationships with its client base.In January 2025, Satisfi Labs, Inc. raised an undisclosed amount of growth capital funding from new investor Level Equity. The company plans to utilize this funding for global expansion, enhancing and expanding its product pipeline, building a partner ecosystem, and developing product enhancements to better connect the conversation ecosystems between its engines. Specific upcoming products and their release dates have yet to be detailed, but the company is focused on expanding into new markets and geographic regions.

## Funding rounds

- Series A, Sep 7, 2021, $3M — Techstars, Google Assistant Investments, Florida Funders, Major League Baseball Players Association
- Seed, Mar 28, 2019, $4.6M — Stadia Ventures, MLB Advanced Media, LP., Red Light Management, BroadwAI, LLC

## Investors

- Stadia Ventures (https://capitalatlas.ai/funds/stadia-ventures) — Seed
- MLB Advanced Media, LP. — Seed
- Red Light Management — Seed
- BroadwAI, LLC — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Series A
- Google Assistant Investments — Series A
- Florida Funders (https://capitalatlas.ai/funds/florida-funders) — Series A
- Major League Baseball Players Association — Series A