# Sasasa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sasasa

- Industry: Consumer Services
- Headquarters: Busan, South Korea
- Website: www.sasasa.com/
- Total disclosed funding: $0.1M
- Latest round: Seed (Dec 1, 2025)
- Investors on record: 1

## About

Based in South Korea, Sasasa specializes in providing a platform for reviewing saunas and jjimjilbangs, offering users curated experiences based on detailed evaluations and user feedback.Sasasa, founded in 2025, operates a platform dedicated to reviewing saunas and jjimjilbangs within South Korea. The company is headquartered in Busan and has engaged in one investment deal to date. In December 2025, Sasasa secured KRW 100 million in Seed funding from the Busan Center for Creative Economy and Innovation, which constitutes the total amount raised.The company, ??? (Sasasa), operates a comprehensive platform dedicated to reviewing saunas and jjimjilbangs (Korean bathhouses) throughout South Korea. The primary service entails curating and showcasing saunas based on user-generated reviews and operator experiences, ensuring that only those establishments with the highest 'Totono' scores are highlighted. This platform aims to resolve the uncertainty consumers face when selecting wellness facilities, thus enhancing their overall experience. Users can browse through detailed evaluations and pricing information for various saunas, categorized by city, including major markets such as Seoul, Busan, Incheon, and regional areas like Jeju. The target audience encompasses both local residents seeking relaxation options and tourists exploring authentic Korean wellness experiences, thereby fostering a diverse user base.The revenue model for ??? is structured around consumer transactions related to sauna entries, which are priced variably based on the establishment and its offerings. Customers pay an entrance fee for accessing the recommended saunas, with prices ranging from approximately 10,000 KRW to 200,000 KRW, depending on the facility's amenities and location. The company may engage in partnerships or promotional agreements with featured saunas to enhance visibility on the platform, potentially incorporating a commission structure for referrals generated through their site. Direct-to-consumer transactions form the primary revenue stream, whereby users select and pay for their sauna visits based on the curated listings and reviews provided by the company. The emphasis is on facilitating an informed choice for consumers while supporting the wellness establishments featured on the platform.In February 2026, Sasasa raised KRW 100 million in Seed funding, which will be utilized to open new sauna branches in Seoul. The company is focused on expanding its reach in the South Korean market and enhancing its platform offerings to cater to a larger audience.

## Funding rounds

- Seed, Dec 1, 2025, $0.1M — Busan Center for Creative Economy and Innovation

## Investors

- Busan Center for Creative Economy and Innovation (https://capitalatlas.ai/funds/busan-center-for-creative-economy-and-innovation) — Seed